Nordstrom’s pillars of success can seem relatively simple: premium pricing, fantastic customer service, and an exceptional shopping experience… But again, as the Nordstrom CEO points out, “Customers will buy more when they’re happy.”

Additionally, Nordstrom serves customers through its online presence at http://www.nordstrom.com and through its direct mail catalogs. Blue Martini Software provides customer relationship management (CRM) applications that build loyalty, increase sales and reduce the costs to serve across every channel.

Khan suggests that “Nordstrom’s exceptional customer service comes primarily as a result of two main components, firstly their attention to detail when it comes to the customer experience and secondly, the level to which they empower their employees.”

Nordstrom has taken Big Data a step further and has created an entire innovation lab which utilizes Big Data to gain insights into customer shopping trends and patterns.

Nordstrom ranked as the consumer fashion retail industry leader in customer service quality, which proves to be a competitive advantage for Nordstrom.

What is Nordstrom’s market strategy? Everything we do starts with the customer – our market strategy is no different. At its core, this strategy helps us engage with customers through better services and greater access to products no matter how they choose to shop.

One of the best risk management and competitive strategy a company can take is to diversify. Over the years, Nordstrom has diversified its business and building its brand at the same time. In fact, compared to their competitors, this diversification has allowed Nordstrom to stand out among its faltering retail peers.

Nordstrom uses the power of fantastic customer service to remain a strong competitor in the retail space. And, they listen to their customers and use customer data to inform decisions about their service and better their customer experience.

A more youthful social media presence may help replenish its customer base. Nordstrom is harnessing the power of GIFs and emojis in an effort to win over Millennials. The co-branded keyboard app will include 95 emojis and nine GIFs.

Through AI, the company presented a more robust way of driving discovery and personalization. Nordstrom also launched a fashion map effort to take a natural language-based approach with deep learning so that the model gets to know customers better through conversation, as opposed to taxonomy-driven keyword searches.

Nordstrom’s Weaknesses

• Highly Expensive Merchandise: Nordstrom has nurtured the image of its brand as high-end and offers expensive top-line designer brands.
• Limited Global Presence: Nordstrom has locations only in the US, and Canada, which effectively confine its operation to North and Central America.

Nordstrom’s competitors. Nordstrom’s top competitors include Macy’s, Gap, Sephora, L Brands, Ross Stores, Ulta Beauty and Kohl’s. Nordstrom is a fashion specialty retailer offering apparel, shoes, cosmetics, and accessories for women, men, and children.

For help with The Nordy Club or Nordstrom credit and debit cards, call 1.800.964.1800. For help with your international order or questions regarding it, call 1.319.846.4140.

Nordstrom is an American luxury department store that offers a wide variety of designer clothing and footwear, cosmetics, and home goods. Founded in 1901 in Seattle, Washington as a shoe store, Nordstrom is now the top luxury apparel retailer in the United States in terms of sales.

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On average, Nordstrom generated sales of about 88 million dollars per store in 2017, more than any of its competitors, which include Bloomingdale’s, Neiman Marcus, and Saks Fifth Avenue. Between 2016 and 2017, Nordstrom saw an increase in sales of about 0.8 percent.