Nike is successful because of its marketing strategy, brand recognition and research into changing consumer demands. Nike has continued to grow by targeting both male and female athletic wear consumers and expanding product offerings into every available market. Nike has also made effective use of sports sponsorships.

Nike’s iconic “Just Do It” slogan was inspired by the final words of a notorious killer in 1970s Utah. Dan Wieden, the founder of ad agency Wieden and Kennedy, was inspired to adapt the phrase to “Just Do It” for a 1988 TV ad which introduced the slogan to the world.

There is a slogan behind every big brand such as Nike. The Nike’s “Just Do It” slogan is based on a murderer’s last words. The idea behind the slogan came from a convict facing a firing squad. Back in 1988, Wieden was struggling to come up with a line that would go viral.

Nike is yet another player that stands up to racism. In light of the recent events, the brand has decided to move its protest online. Known for its “Just Do It” tagline, the sportswear company is switching its motto to “Don’t Do It” as a plea to people not to overlook these acts of racism.

The company was founded on January 25, 1964, as “Blue Ribbon Sports”, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory….Nike, Inc.

In 1971, Carolyn Davidson was a graphic design student at Portland State University. Davidson came up with the Nike Swoosh, a check mark shape that is fluid and indicates movement and speed. The image also resembles a wing and hinted at the brand name, Nike, named after the Greek goddess of victory.

You can gain protection for your clothing brand by having your lawyer file a trademark application with the United States Patent and Trademark Office (USPTO). This entitles you to legal protections for your brand, including the brand name, slogan, or logo. For example, consider the classic Nike brand.