Meme marketing is one of the most powerful social media marketing strategies out there today. With the ability to go viral and increase brand exposure, these memes are now being utilized by many brands as their core social media strategy. Although, not every brand that uses them has been successful.

Meme culture is the evolving culture created by memes. Initially, memes were an aspect of the internet that people would stumble upon from time to time, find themselves amused, and send to someone else for their enjoyment.

Meme theory suggests that ideas, behaviours, or skills are transferred between people through the process of imitation. Consider the invention of fire and the wheel as fundamental technologies that have been imitated and then adapted to create cars and other newer inventions.

The key to an effective meme for your business is finding the right image to use. The image you choose and overall meme must tie into your branding or your company in some way. Memes are also supposed to be clever, witty, or funny, so that element should be added in order to help get your meme viral.

In order to make a meme go viral, you have to make sure it is seen in the first place. One rapidly growing site where memes are popular is Pinterest. This visual sharing spot is perfect for making images go viral. Other places you can place your memes include your own blogs and photo sharing sites like Flickr.

1. Use hashtags.
2. Don’t buy followers or likes.
3. Always post about what’s trending; do not post dead/old memes.
4. Network and connect with other meme accounts.
5. Upload content that tempts people to tag other people.
6. Engage with your followers.
7. Switch to a business profile.
8. Do shoutouts for shoutouts.