So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

A common problem with bad logo designs is that they’re using outdated techniques, visuals and effects. Back in the 1980s and 90s effects like old-fashioned skeuomorphism, 3D gradients, clip art and certain fonts where used excessively, which now makes these logos look particularly dated.

So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there’s much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.

It’s true that companies change their designs often, and that’s fine. Changing the colour, making a slight improvement of the design, or adding something new to an existing logo can prove that the company under that symbol is adaptable, which attracts new customers while retaining old ones.

10 Tips to Simplify Your Logo

1. The talent of a good designer (in any discipline) is understanding restraint and when more is just…well…more.
2. (1) Choose one key concept or brand personality aspect to communicate.
3. (2) Can your concept be abstracted, rather than literal?
4. (3) Purge unnecessary graphic elements.

The Pringles logo is a stylized cartoon caricature of the head of a male figure (officially known as “Julius Pringles” or abbreviated as “Mr. P”) designed by Louis R.

Yes, Pringles have changed their logo. The moustached mascot remains the same, but the design has received a slight makeover.

2020–present (United States) In December 2020, Pringles unveiled a simplified logo in the United States. Mr. Pringles’ design was simplified with his hair removed, his eyebrows were brought back, the white pupils was removed from the eyes, and the bowtie was minimalized and made sharper.

Along with the name, the company needed a logo for their potato crisps, so “Julius Pringles” was born. Originally, Julius represented a man’s head in that he had a bushy black moustache, eyes, eyebrows, and parted black hair.

The stackable-snack-crisp brand has decided to give its logo and can a makeover for the first time in 20 years — streamlining it “to better highlight the flavors in every can and showcase his new range of emotions to match,” the company said. Gone are the orangish-brownish tufts of hair on the mascot’s oval white head.

Fredric John Baur (June 14, 1918 – May 4, 2008) was an American organic chemist and food storage technician notable for designing and patenting the Pringles packaging.

Well, it turns out that Pringles aren’t primarily made of potatoes. That’s right. At one point, the company even argued that they shouldn’t even be considered potato chips.

Ingredients: Potatoes, Vegetable Oil (canola Oil, Corn Oil, Soybean Oil, Hydrogenated Soybean Oil, Natural Beef Flavor [wheat And Milk Derivatives]*), Dextrose, Sodium Acid Pyrophosphate (maintain Color), Salt.

One of the least healthy aspects of these fries lies in the hydrogenated soybean oil in which they’re fried. This oil facilitates the inclusion of trans fats into the cooking process.

The Fast-Food French Fries Health Winner The runner up is McDonald’s small fries, which ranked second lowest in calories, fat grams, and “bad fats.”

McDonald’s actually starts with real potatoes According to McDonald’s, their world famous fries start with Russet Burbank or Shepody potatoes, grown from U.S. farms. Russet Burbanks, grown mostly in the Pacific Northwest, are ideal for frying and baking, making them the perfect fit for those golden fries.

McDonald’s is famous for their hamburgers, cheeseburgers, fries, and chicken nuggets. It doesn’t really seem like the place a veggie-lover would enjoy just because of their exceedingly meat-heavy menu. Disclaimer: McDonald’s states on their website that no meal is officially sanctioned as vegan or vegetarian.