Upper lower class- Normally the bike clients. Family with 3-4 individuals who have inconveniences while going on a 2-wheeler. Tata Nano being propelled in the Indian market was an opportunity for the normal man of India to fulfill his dream of owning a vehicle.

For most, the Nano would have been their very first Tata car, while for others it was a dream come true. Yet, even though the idea was sound, the vehicle failed to capitalize on the market potential and production has all but ended after sales of the company dropped to extremely low levels.

NEW DELHI : Tata Motors did not produce a single unit of its entry-level car Nano in 2019 although it sold just one unit in February even as the company is yet to officially retire Ratan Tata’s “people’s car”.

Ten years after it was launched, Tata Motors’s Nano is dead, waiting to be formally buried. In June 2018, only one Nano was produced and the company admitted two weeks ago that the car cannot continue in its present form after 2019.

Here we present the case study of tata motors – nano case and find out why did Tata Nano Failed and never gained traction despite being termed as the ‘people’s car’. Tata Motors anticipated creation of 250,000 every year at dispatch.

Even accessing the rear-mounted 38 horsepower, 624 cc engine, connected to the 4-speed manual gearbox, is an arduous process as the tailgate does not open, so you’ll have to remove the rear seat. Also Watch: 2019 Harrier Based On Land Rover Discovery Is The First Tata You Might Actually Want To Buy