A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. Which of the following is the best example of a large corporation using technology to realize the benefits of relationship marketing? Apple allows customers place an internet order for a unique an personalized product.

When Frank buys his own house, he would like to have a home theater system and a jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish.

Which of the following represents the challenge for marketers given new marketing realities? Marketers need to balance old and new marketing techniques and provide demonstrable evidence of success.

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) something to exchange.

Product, price, promotion, and place form the 4 Ps of the marketing mix. These are the key factors that are involved in the marketing of a good or service.

Types of nonprofit organizations that may engage in marketing include schools and colleges, hospitals, museums, charitable organizations, and churches, among others. As the terms denote, the difference between for-profit and nonprofit marketing is in the organization’s primary objective.

Some schools offer specific courses in nonprofit marketing, and many marketing majors begin their careers with nonprofit organizations. Government entities also engage in marketing activities.

The nonprofit marketing title refers to any advertising that markets a socially-oriented offer. Social marketing is a strategy used by profit-oriented companies that want to improve their own image through social campaigns.

Which of the following best describes specialty goods? products with unique characteristics and brand identity, for which the consumer puts forth a special effort to obtain. A brand is: a name, symbol, or design that identifies products of a seller and distinguishes them from the products of other sellers.

Specialty goods have particularly unique characteristics and brand identifications for which a significant group of buyers is willing to make a special purchasing effort. Examples include specific brands of fancy products, luxury cars, professional photographic equipment, and high-fashion clothing.

The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers, and reference books. In some cases, even airplanes and helicopters can be cited as examples of unsought goods.

Sports cars, designer clothing, exotic perfumes, luxury watches, and famous paintings are all examples of specialty products.

…of convenience product is the emergency good, which is purchased when there is an urgent need. Such goods include umbrellas and snow shovels, and these are usually distributed at a wide variety of outlets so that they will be readily available when necessary.

High-end laptops such as Apple MacBook Pro’s or Google’s Pixelbook can be classified as speciality consumer goods. This is because they are unique in their design without a real comparable product. Apple has its own software with unique features, so is therefore a specialist product.

Becoming a Luxury Brand A homeowner in an affluent neighborhood might only shop for a Wolf oven range and a Sub-Zero refrigerator. These brands are out of the price range for most consumers, however, and are therefore considered specialty products.

Types of Products – 3 Main Types: Consumer Products, Industrial Products and Services. There are a number of useful ways of classifying products.

Though there are numerous instances in which a defective product could injure a person, defects that give rise to supplier, seller, or manufacturer liability are categorized by three types of product defects: design defects, manufacturing defects, and marketing defects.

The five product levels are:

• Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service.
• Generic product:
• Expected product:
• Augmented product:
• Potential product:

Convenience offerings, shopping offerings, specialty offerings, and unsought offerings are the major types of consumer offerings.

The following are common types of services.

• Knowledge. Knowledge based services such as consulting.
• Information Technology.
• Design.
• Performing Arts & Entertainment.
• Creative Services.
• Government Services.
• Non-profit Services.
• Education & Childcare.

Services are diversified in three groups; Business services, social services and personal services.

Four characteristics of service are;

• intangibility,
• inseparability,
• variability and.
• perishability.

Services are unique and four major characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.