You need to be bold, charismatic, fearless and willing to take risks and make mistakes. Great curators will see around corners, embrace and expose unusual and unexpected themes and sources, and make bold predictions about their passions and beliefs. 3. Curators are more than finders.

Content curation is the practice of searching and identifying meaningful content that is generated by third parties and sharing it with your target audience. Given the benefits it provides, curation has become an integral part of a great content marketing strategy.

Sandy defines curation as “an ordered approach to selecting and laying out material for public engagement.

In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise.

The key to a successful content curation strategy is finding and sharing the content that will connect with your target audience….There are many avenues in which you can share your curated content including:

• Blog.
• Social media.
• Email marketing.
• Lead nurturing workflows.
• Business development activities.

When you create your own content, you own it. Conversely, curated content is content from external sources outside of your company that you share with your audience on your website, blog, or social media channels.

Social media content curation takes place when a marketer filters through all of the interesting content online and shares the best news, video, images, etc. he/she finds online on a company’s social networks.

What is a good working definition of “Content Curation” for social media marketing? Plagiarizing the content of others.

Curated content is content created by others that you select to share with your own audience. This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy.

Content curation means collecting, categorizing and sharing valuable pieces of content on a specific topic. And similarly, like the curator in a museum, you curate your own collection across social media platforms.”

Curation of content is helps to become a trusted referrer of valuable information. Curation helps us to extract the best available content. The process of finding, organising and sharing online content has become conventional and well-practiced by mainstream marketers.

Museums and galleries typically employ numbers of curators whose role it is to acquire, care for and develop a collection. They will also arrange displays of collection and loaned works and interpret the collection in order to inform, educate and inspire the public.

Content curation is a fundamentally human process. At the center of it all is the curator—you—hand-selecting which content to share, determining which organizational method will increase accessibility and usability, and adding context and insight to aid your audience in gaining a deeper understanding of the content.

Content curation means collecting, categorizing and sharing valuable pieces of content on a specific topic. And similarly, like the curator in a museum, you curate your own collection across social media platforms.”

ContentGems is an app in the Hootsuite App Library that is specifically designed to help with content curation. It creates a stream of content for you to choose from when you’re ready to create a curated content post. You can customize your content streams using advanced searches and preferred social signals based on your chosen interests.

To define curate can be tricky because it can mean different things for different people. However, it seems to have a few core standards that everyone agrees upon. According to EContent, the curation definition is: “Content curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.