Undifferentiated marketing, also called mass marketing, is a strategy that entails creating one message for an entire audience. It helps businesses reach more people at a lower cost and improves brand recognition.

The main difference between differentiated and undifferentiated cells is that differentiated cells are specialized cells to perform a unique function in the body whereas undifferentiated cells are responsible for replenishing old, injured or dead cells.

A differentiated marketing strategy is one in which the company decides to provide separate offerings to each different market segment that it targets. It is also called multisegment marketing. Each segment is targeted in a particular way, as the company provides unique benefits to different segments.

a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market; also called Niche Marketing.

A concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town.

An organization that adopts a concentration strategy gains an advantage by being able to analyze the needs and wants of only one segment and then focusing all its efforts on that segment. They can focus all of their efforts to satisfying the needs of one group and do it well.

Often referred to as segmented marketing, a differentiated targeting strategy is designed to identify and focus on primary target segments that have the most potential value for your brand. Once you determine your key targets, the goal becomes developing separate market targeting strategies for each.

Differentiated marketing focuses on a specific market, a “different” market, that is interested in buying a certain type of product. For example, a business selling organic dog food is looking to target a specific type of person – a health conscious, animal loving and eco-friendly individual.

There are different forms of concentrated marketing, for example, specialized home furniture provider and well-designed housewares shops. Other examples of concentrated marketing strategy are Rolls Royce and Ford which have targeted the well-defined segment for its luxury products.

Differentiated instruction is known to have great results for all types of students, from the one with low cognitive competence to the highly performant. It’s an approach which focuses on individualized development and gives students ownership over their learning.

With differentiation in the classroom, instructors can manage what students learn, how students learn, and how students are assessed. With its flexibility, differentiated instruction allows teachers to maximize individual growth in the course content. Differentiated instruction is student-centered.

It encourages students and teachers to add depth and complexity to the learning/teaching process. Sounds wonderful, doesn’t it? The problem is this: Although fine in theory, differentiation in practice is harder to implement in a heterogeneous classroom than it is to juggle with one arm tied behind your back.

Differentiated instruction is a mode of teaching that accounts for students’ individual needs and learning styles before designing a lesson plan. Differentiated instruction refers to instructors providing their diverse class with a range of ways to understand content in the classroom.

Differentiate and develop activities for content, process, and products.

• Develop instructional activities based on essential topics and concepts, significant processes and skills, and multiple ways to display learning.
• Formulate essential and unit questions to focus instructional planning.

Differentiating content includes using various delivery formats such as video, readings, lectures, or audio. Content may be chunked, shared through graphic organizers, addressed through jigsaw groups, or used to provide different techniques for solving equations.

But unlike a straight line, the steepness of a curve changes constantly. Hence we have a gradient function – put in a value of x and we find the derivative at a specific point – an ‘instantaneous rate of change’. You could start by showing your students a simple distance-time graph.

One way to differentiate content for heterogeneous classrooms is to tier content. When teachers tier content, all students complete the same type of activity (e.g., worksheet, report), but the content varies in difficulty. Typically students are divided into three groups based on readiness levels.

Differentiation Strategy is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.

Apple attempts to increase market demand for its products through differentiation, which entails making its products unique and attractive to consumers. The company’s products have always been designed to be ahead of the curve compared to its peers.

Examples of Differentiation

• Apple. While there are tons of tech companies out there, Apple has successfully differentiated its products over the years through innovation and product design.
• Amazon. The e-commerce giant is at the top of everyone’s list when you need something.
• Lush.
• Emirates.
• Chipotle.
• Hermes.

When a Differentiation Strategy Works Best. Differentiation strategies tend to work best in market circumstances where: Buyer needs and uses of the product are diverse. Diverse buyer preferences allow industry rivals to set themselves apart with product attributes that appeal to particular buyers.

Many organizations are stepping in one of the 4 pitfalls of differentiation.

• Sellers are insufficiently aware of their real differentiators.
• The supposed differentiator is not unique.
• The positioned differentiators are not relevant for the specific client or situation.

The risks associated with a differentiation strategy include imitation by competitors and changes in customer tastes. Additionally, various firms pursuing focus strategies may be able to achieve even greater differentiation in their market segments.

In the low cost strategy, a company must have a thorough understanding of costs and how to continually reduce them. In a differentiation strategy, the company must totally understand its customers’ needs and preferences. It must be driven to innovate to continually address those wants and needs.

Definition: Michael Porter developed three generic strategies, that a company could use to gain competitive advantage, back in 1980. These three are: cost leadership, differentiation and focus.

There are four grand strategic alternatives that can be followed by the organization to realize its long-term objectives:

• Stability Strategy.
• Expansion Strategy.
• Retrenchment Strategy.
• Combination Strategy.