Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data, while qualitative methods allow you to explore ideas and experiences in depth.

Here are some example of quantitative data:

• A jug of milk holds one gallon.
• The painting is 14 inches wide and 12 inches long.
• The new baby weighs six pounds and five ounces.
• A bag of broccoli crowns weighs four pounds.
• A coffee mug holds 10 ounces.
• John is six feet tall.
• A tablet weighs 1.5 pounds.

Identifying Quantitative Research – Example

1. the goal of the study was examining relationships between several variables.
2. the researchers used statistical methods (logistic regression models)
3. subjects completed questionnaires.
4. the study included a large number of subjects.

What are the Characteristics of Quantitative Research?

• Large Sample Size.
• Structured Research Methods.
• Highly Reliable Outcome.
• Reusable Outcome.
• Close-ended questions.
• Numerical Outcome.
• Generalization of Outcome.
• Prior study.

The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people.

The main methods used in quantitative research are:

1. Survey. Survey methods collects data gathered from responses given by the participants through questionnaires.
2. Tracking.
3. Experiments.
4. Structured interviews.
5. Validity.
6. Internal validity.
7. External validity.
8. Lack of detail.

There are many different tools for collecting quantitative and qualitative data. Questionnaires, observations, focus groups, and interviews are among some of the most commonly used techniques.