When an organization thinks globally, it looks for overseas opportunities to increase its market share and customer base. International marketing may give boost to a brand’s reputation. Brand that sold internationally is perceived to be better than the brand that sold locally.

Marketing in a global economy has the importance of being the avenue for maintaining competitiveness among an increasing number of competitors; addressing changing consumer needs and patterns; addressing the burgeoning markets that are opened through the introduction of new technological access; meeting the challenge …

a product. Why is it important for companies to market globally? It is easier to sell products internationally than it is domestically.

Globalization is clearly contributing to increased integration of labor markets and closing the wage gap between workers in advanced and developing economies, especially through the spread of technology. It also plays a part in increasing domestic income inequality.

Although trade liberalization enhances the demand for skilled workers, it may not contribute to increasing their employment. Therefore, the unemployment rate of skilled workers may increase after globalization.

As well as new opportunities and market expansion, marketing your business internationally provides you will the opportunity to create invaluable relationships with businesses within the same industry who you could possibly combine forces with, as well as consumers, which is essential when it comes to maintaining good …

In short, the major advantages of international marketing include effective utilization of surplus domestic production, introduction of new varieties of goods, improvement in the quality of production & promotion of mutual co-operation among countries.

Globalisation leads to increased competition between companies, which can result in closures, offshoring and job losses.. Manufacturing is the sector that is the most exposed to offshoring because of competition from low-wages countries.

Globalization is eroding employment security through a higher rate of job creation and destruction as well as through the increasing incidence of informal and precarious employment. The former aspect of the problem has been dealt with in the preceding discussion of active labour market policies.

The traditional nature of “work” might disappear due the rapid advances in technology, while at the same time creating new and innovative occupations in favor of the highly specialized professions….

International marketing aims to achieve all the objectives and establish a connection among the nations that participate in global trade.

International marketing makes social & cultural exchange possible between different countries of the world. Along with the goods, the current trends and fashion followed in one nation pass to another, thereby developing cultural relation among nations. Thus, cultural integration is achieved at global level.

Global marketing is when a company views all of their markets as one and decisions are no longer limited by borders. Because this level of of marketing is reached through much time, effort and growth, one may wonder why it is important at all. So, WHY is Global Marketing Important? It effects us all.

The marketing strategies of each kind of business depend on the nature of the business involvement. Therefore, the Domestic and International markets should have separate marketing strategy. The differences of the two markets are obvious from the point of their market host and demand domain.

Difference Between Global Marketing and International Marketing? Global Marketing International Marketing The whole world is a marketplace Country specific marketing All products are the same globally Targets local markets only (Example) Apple: The same products all o (Example) McDonald’s: Has specific menu

To meet this increased demand the companies need to increase the level of production in turn raising their income. This increase, in turn, increases the national income. Further effective marketing leads to exports adding to the national income. This is beneficial to the whole society.