Marketing develops a relationship between a large customer base and the products and services the business sells. After Marketing has reeled-in the leads, it is up to the Sales department to close them.

Broadly, marketing involves promoting, distributing, packaging, pricing and selling of products/services while selling is a part of marketing that involves the actual exchange between a buyer and seller.

What is the difference between marketing and selling? Marketing involves determining and meeting customers needs, selling is getting rid of what you have by getting customers to buy it.

the selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer. The selling concept works to turn products into cash for the business while the marketing concept works to satisfy customers’ needs through the product.

Selling skills are critical in organizations that rely on ongoing buying from customers or clients. The ability to build relationships with customers, persuade them to make purchases and generate repeat business is at the heart of selling. Sales is a component of a company’s marketing and promotions.

Marketing is creating a brand relevant to a specific target group of customers. Selling is interacting and proactively asking an individual customer to consider the product or service meant for them.

Personal selling is important to companies marketing products that require a long sales cycle. They also ensure that prospects receive the product, pricing and technical information they need to make a decision, and they maintain contact with the important decision-makers throughout the sales cycle.

Presentation. Marketing can help your sales team make effective presentations to customers and prospects. Sales guides provide representatives with detailed information on prospects, buying factors, product information, product benefits and techniques for overcoming objections.

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team.

Typically, clients marketing objectives include some or all of the following:

• Increase sales.
• Build brand awareness.
• Grow market share.
• Launch new products or services.
• Target new customers.
• Enter new markets internationally or locally.
• Improve stakeholder relations.
• Enhance customer relationships.

The ultimate, practical goal of all marketing activities and all marketing departments is to generate qualified leads. Incoming leads are the foundation of a successful sales department. All of the other marketing activities are simply stepping stones to producing those leads.