An EVP is the most important part of the recruitment process, as it tells the candidate why they should apply for a job with a company and what’s in it for them. It’s also a great tool for retaining talent and companies with strong EVP’s usually see higher retention rates among their quality employees.

For those of you who are not familiar with this particular acronym, EVP stands for employee value proposition. Although closely connected to an organization’s employment brand, it is defined as the balance of rewards and benefits that an employee receives in return for what they contribute to the workplace.

An employee value proposition (EVP) is the unique set of benefits that an employee receives in return for the skills, capabilities, and experience they bring to a company. An EVP is about defining the essence of your company – how it is unique and what it stands for.

Employee Value Proposition (EVP) is the balance of rewards and benefits that a company can offer its employees, in return for their amazing performance within the workplace. An EVP includes everything an employer is doing to attract and retain employees, which is hugely beneficial for the success of a business.

Here are six steps to building a great EVP for your organization:

1. Assess what you currently offer.
2. Interview your existing and past employees.
3. Define the key components of your EVP.
4. Write your employee value proposition.
5. Promote your EVP through the right channels.
6. Review the results.

What makes a good EVP? To ensure an EVP generates maximum returns it must be built around attributes that genuinely attract, engage and retain the talent you want. It must also be consistent with strategic objectives and clearly demonstrate its uniqueness. It helps support and drive business strategy forward.

An employee value proposition (EVP) is the value a company offers to employees in return for the value they bring to the organization. It’s the benefits and rewards offered to employees in return for their commitment, as well as the skills and capabilities they bring to the table.

Community & Employees Nike’s core values are creativity, diversity and continuous learning. And to bring out the best in their people, Nike, Inc. offers tons of resources to support career growth, health, wellbeing and safety, on top of competitive pay and benefits.

Apple’s employee value proposition is built on these elements: employees adding value. bringing together diverse thinkers and doers to innovate. employees finding their calling and their place.

What I like in the Netflix employee value proposition is that everything is clearly defined : the expectations from the employees (be an outstanding performer), what happens if you don’t meet them (Unlike many companies, we practice “adequate performance gets a generous severance package”) and what happens if you do.

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. With our partners, our coffee and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is welcome.

Company EVP Examples

• “We’re building a company people love.
• “We work hard, throw Nerf darts even harder, and have a whole lot of fun.” –
• “At Goldman Sachs, you will make an impact.” –
• “Do cool things that matter.” –

The CIPD points out that you have an employer brand whether you consciously develop it or not, it is based on the way the organization is seen as a ‘place to work’ by potential recruits, current employees, leavers, and retirees. Employer brand is the reputation, EVP is the narrative.

5 Ways to Improve Your Company’s Employee Value Proposition

1. Broadcast Your Employees’ Company Achievements.
2. Offer In-Person Thanks.
3. Encourage Your Employees to Increase Their Skill Sets.
4. Make Your Recognition and Rewarding Personal.
5. Include an Employee Recognition Program.

Simply put, Employee Value Proposition (EVP) is a compelling answer to the following candidate’s questions: “Why should I work for your company instead of somewhere else? What’s in it for me? Why is your company a great place to work at?

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