The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

Advertising can change people’s ideas, opinions to sell their products. We can clearly say that Company spending on advertisements can change the thinking of society, it can also increase the demand among society. So, millions of dollars a year spent on advertising can cause a behavioral change in society.

Generally, big companies advertise their brands on TV, radio, billboards because they are able to capture a large number of audiences in a customized manner. The main objective of pouring massive number of dollars is to generate leads and they are able to achieve their targets, tremendously!

Consumer advertising gets made as part of a process of moving from an idea to a product. The client will work with a variety of advisors including Innovation Consultant, Creative Agency, Production House and Media Agency. Each advisor contributes to the process of creating the advertising.

Payroll costs

Super Bowl commercial price history

Going all the way back to the first Super Bowl in 1967, the average price of an advertisement was anywhere from $37,500 to $42,500. Now, in 2021, you need at least $5.5 million dollars for a 30-second spot. Check here for a complete year-by-year list of the cost to advertise at the Super Bowl.

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