Typically the disease kills 70 percent to 90 percent of bats in an affected hibernaculum (the area where bats gather to hibernate for the winter). In some cases, the mortality rate has been 100 percent, wiping out entire colonies.

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What were the original observation and question of the scientists studying WNS in bats? They observed many dead bats and many bats with white noses. They questioned whether the high death rates were in some way related to the white noses.

Inferring attempts to explain what has already happened. Predicting involves a forecast about what will happen in the future.

An observation is information we gather about something by using the senses. We have five senses. They include the sense of sight, hearing, taste, touch, and smell. Our senses help gather information, referred to as observations.

Apple mission is “to bringing the best user experience to its customers through its innovative hardware, software, and services.” And in a manifesto dated 2009 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.” Why does it matter?

The answer to the above question is found below. Apple has a good flavor. True- this is because objective observations are obtained through measurable identifiers.

Simple, sell great products to gain value for shareholders. To delight its customers. To change people’s lives for the better.

Apple’s purpose is simply “To empower creative exploration and self-expression.” According to a recent Forbes article, “Apple is the world’s most valuable brand for the seventh straight year, worth $170 billion by Forbes’ count and 67% more than second-ranked Google.

Apple’s generic strategy of broad differentiation adds competitive advantage by making the business stand out. Differentiation in product function and design supports the firm’s goal of leading the market through technological innovation.

His goal, according to Walter Isaacson’s biography “Steve Jobs,” was to build an enduring company that prioritized people. Everything else — products and profits — while still important, would be secondary.

Below you can find the original Apple core values:

• One person, one computer.
• We are going for it and we will set aggressive goals.
• We are all on the adventure together.
• We build products we believe in.
• We are here to make a positive difference in society, as well as make a profit.

According to a GraphicSprings study, Apple’s brand awareness tops all other global tech companies. Their ability to keep their branding simple, aesthetically pleasing, and also marketing in an exciting and informative way hugely contributes to their branding success.

Nike has an active lifestyle, inspirational, exciting, cool personality. Nike-as-a-person would be exciting, provocative, spirited, cool, innovative, aggressive, and into health and fitness. Since the 1980s, Nike has been endorsing the very best athletes across a wide variety of sports.

It’s because they make the consumer feel like they are better person for having the product. The story that they convey throughout their marketing is a powerful one. So when you buy an Apple product, you’re sharing and representing those same ideals that this very brand stands for.