Public relations officers are responsible for managing the reputation of a company. You’ll write press releases, deal with press enquiries, and sometimes manage crises. Your job could include: planning PR campaigns and strategies.

Verbal articulation, creative thinking, and a positive personality are all obviously critical characteristics for any profession, but in PR better-than-basic writing skills are imperative, with colleagues and clients demanding everything from compelling blog posts to finely crafted press releases and everything in …

Key skills for public relations officers

1. Excellent communication skills both orally and in writing.
2. Excellent interpersonal skills.
3. Good IT skills.
4. Presentation skills.
5. Initiative.
6. Ability to prioritise and plan effectively.
7. Awareness of different media agendas.
8. Creativity.

Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal. If your end goal is to increase sales, a good public relations strategy can significantly boost your bottom line.

What is the difference between someone working in corporate public affairs (government relations) and a lobbyist? Most campaigns to influence impending legislation have multiple levels. On the other level, lobbyists are aimed at the defeat, passage, or amendment of legislation and regulatory agency policies.

With 313 million LinkedIn members in over 200 countries and territories, LinkedIn is the world’s largest professional network….Top 50 Countries* By Number of LinkedIn Members.

LinkedIn – a beginner’s guide

1. 1 – Setting up your profile. Your LinkedIn profile is not just a copied and pasted CV.
2. 2 – Choosing your photo.
3. 3 – Highlight skills – and get endorsed.
4. 4 – Make the most of other profiles.
5. 5 – Build your connections.

You can add hashtags to LinkedIn Profiles and Company Pages, but they don’t behave in the same way. They’re not searchable, and they don’t highlight as a blue clickable link, which makes them a non-tagged keyword.

If people are commenting on your post, reply to every comment, lean into the social side of social media. If you can get a conversation going, you have a surefire way of getting your post seen by dramatically more people. In addition to comments, hashtags are another great way to increase visibility.