Be authentic. The cardinal rule of PR is “legitimacy.” Looking legit in the eyes of the public starts by being authentic and telling the best true story you have the ability to tell.

Public relations tools include sending out press releases, partnering with the media, using social media effectively, communicating with your employees, and corporate social responsibility.

Public relation is about sharing the right information to right places and people, to build the brand reputation. Public relation agencies work with organizations and help them to build their image in a certain industry. Through effective marketing strategies it promotes its clients agenda.

7 Tips on How to Interview Better

1. Always Be Prepared. Period.
2. Rehearse Less (aka Don’t Be a Robot)
3. Be Extra Prepared for Phone Interviews.
4. Treat Freelance Interviews like you’re interviewing for a Perm job.
5. You Really MUST Ask Follow Up Questions.
6. Send a Thank You Note (and Make Your Mother Proud)
7. Above All, Be Honest, Be Yourself.

The most popular interview techniques

• The most frequently used interview technique are structured interviews.
• Behavioral interviews come second in a tight competition.
• More than 88% of HR professionals have rated these two interview techniques (structured and behavioral interview technique) as effective.

Five Important Interviewing Techniques

• Be positive. You’ll be a more attractive candidate (and coworker!)
• Set goals. Prior to interviewing, take the time to write down where you want to be in 1 year, 3 years and 5 years.
• Sell what you can do. Know what benefits and skills you bring to the table.
• Ask the right questions in the right way.

Situational interview

Interview validity refers to whether interview questions map to specific competencies listed on the Competency Assessment Worksheet. To ensure maximum validity, there needs to be a one-to-one correspondence between interview questions asked and underlying competency.

Structured interviews were found to have higher validity than unstructured interviews. Interviews showed similar validity for job performance and training performance criteria, but validity for the tenure criteria was lower.

This helps the researcher develop a real sense of a person’s understanding of a situation. 3. They also have increased validity because it gives the interviewer the opportunity to probe for a deeper understanding, ask for clarification & allow the interviewee to steer the direction of the interview etc.

Structured Interviews

While unstructured interviews provide a way for hiring managers to form relationships organically with candidates through conversation, research shows these types of interviews are not a good method of assessing talent, as they are frequently dependent on common interests or chemistry between the candidate and the …

An advantage of these interviews is that they produce qualitative data that is thought to offer verstehen and be high in validity. Disadvantages of unstructured interviews are that they are time consuming and require a skilled interviewer. They also produce large amounts of text which is difficult to analyse.

If you want to gauge the reliability and dependability of job candidates, consider asking these questions.

1. Tell me about a time your workday ended before you were able to finish your task.
2. Tell me about a time you had an argument with a co-worker.
3. Tell me about the most difficult decision you had to make recently.

Teamwork: Being Reliable

1. Meet Deadlines. Team members have individual tasks or assignments that they need to do on their own.
2. Be On Time. Being on time is an easy way to demonstrate reliability.
3. Be Consistent. In order for a car to be considered “reliable” the car must be consistent or run the same way all of the time.
4. Follow Through.

Dependable employees get to work on time, and they’re usually a few minutes early to grab a coffee and to be prepared for the day. When meetings need to be rescheduled, ample notice is given, whenever possible. This action demonstrates respect for everyone’s time by the employee.

Following are seven ways to show people you’re dependable.

• Do what you say you will do. If you make a commitment, live up to it.
• Be timely. Showing up on time shows people you care.
• Be responsive. When you’re dependable, you respond to requests.
• Be organized.
• Be accountable.
• Follow up.
• Be consistent.