There are a few essential features you need to adapt in your e-commerce marketing strategy today.

The major types of B2C e-commerce payment systems are:Credit cards;Financial cybermediaries, which are companies, such as PayPal, that help people to pay other people or other organizations over the Internet;Electronic checks,which is a simple mechanism to send money from your account to another personor …

B2C marketing strategies

• Host creative and engaging contests.
• Add a free offer with every purchase.
• Prioritize searcher intent for SEO.
• Run retargeting programs.
• Create membership programs.
• Use social media.
• Build micro-influencer relationships.
• Invest in mobile-first marketing. The world is moving in a mobile-first direction.

1. Dazzle out with Discounts.
2. Leverage The Power Of Social Media and Organic Search.
3. Gear Up Your Site For Promotions.
4. Support That Is Always There.
5. Reward Loyal Customers.
6. Reduce Abandoned Cart.
7. Use Content To Sell.

Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people: creating, advertising, and selling products for customers to use in their everyday lives.

A business-to-consumer, or B2C, business model is one in which a company sells a service or product directly to a consumer. Familiar examples of B2C companies include Amazon, Walmart, and other companies where individual customers are the end-users of a product or service.

The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services.

Business-to-consumer – “B2C” – refers to commerce between a business and an individual consumer. While it applies to any type of direct-to-consumer selling, it has come to be associated with online selling, also known as ecommerce or etailing.

Why is B2C marketing important? B2C marketing is vital for all businesses that sell consumer-based products or services. Today, however, the internet has become the most preferred channel for B2C brands to promote their goods or services and for conducting market research.

In eCommerce, there are five different B2C models: direct sellers, online intermediaries, advertising-based, community-based, and fee-based. Direct selling is the most common model. It is when consumers buy products from online retailers.

What are the best eCommerce business models?

1. Dropshipping via online store.
2. Amazon FBA with your own branded product.
3. Wholesale sourcing and selling via eBay or Amazon.
4. Wholesale sourcing and selling via your own website.
5. Selling a private label product via your own online store.
6. Selling products via subscription.

If your business is an online store which is selling products or services, you might be interested in helpful advice on how to reach more customers using E-commerce strategy. A strategy is a summary of how your store is planning to achieve its goals and improve its position in the market.

E-business can take place on two main platforms: online storefronts and online marketplaces. Examples of online marketplaces include Amazon, eBay, Etsy, Fiverr and Upwork. Like online storefronts, the right choice will depend on the business itself.

An e-business is a business which uses the internet to sell goods or services, especially one which does not also have shops or offices that people can visit or phone. E-business is the buying, selling, and ordering of goods and services using the internet.

E-business applications are web-based applications that can be implemented to perform tasks for businesses. Common e-business applications provide some way for a company to interact with consumers on the web or to perform tasks related to meeting consumer needs (such as online tracking of postal shipments).

An e-business strategy defines a long-term plan for putting in place the right digital technology for a company to manage it’s electronic communications with all partners – that’s internal through the intranet and externally through to customers, suppliers and other partners.

The core components of e-business are information, communication, and transaction. Business partners use digital networks (i.e. public or private communication networks) to conduct business processes using innovative technologies to improve efficiency.

Some of the basic tools needed to get into e-commerce are listed here.

• Shopping Cart:
• Auction Programmes:
• Payment Mechanism:
• Shipping: