Cause Marketing is defined as a type of Corporate Social Responsibility (CSR) in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. Or, more colloquially: cause marketing occurs when a company does well by doing good.

Here are 6 marketing strategies to promote your fundraising event for free:

1. Google AdWords.
2. Other Online Resources (social media, organization website)
3. Email Marketing.
4. Media Partners (media sponsorships, press coverage)
5. Press Releases.
6. Local Events, Clubs and Word-of-Mouth.

Cause Marketing Ideas to Promote Your Brand and a Good Cause

1. Pledge to Donate a Portion of Sales.
2. Sponsor an Event.
3. Start a Social Media Campaign.
4. Publicize Your Support with Branded Products.
5. Craft Your Cause Marketing Campaign with an Expert.

Cause promotion leverages corporate funds, in‐kind contributions or other resources to increase awareness and concern about a social cause or to support fundraising, participation or volunteer recruitment for a cause.

Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause. American Express first coined the term in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration.

A consumer buys a product and a donation is made to a cause. On World AIDS day, Starbucks donates 5 cents for every beverage purchased. Licensing. A company pays to use a nonprofit’s brand on its product.

Here are some tips to get you started.

1. Start with why. By now, most of the world has seen Simon Sinek’s viral TED Talk where he discusses the importance of starting with why you do something instead of what you do.
2. Center the cause.
3. Be specific.
4. Illustrate the impact.
5. Practice gratitude.

Common Examples of Social Issues

• Poverty and Homelessness. Poverty and homelessness are worldwide problems.
• Climate Change. A warmer, changing climate is a threat to the entire world.
• Overpopulation.
• Immigration Stresses.
• Civil Rights and Racial Discrimination.
• Gender Inequality.
• Health Care Availability.
• Childhood Obesity.

Your ‘how-to’ guide to social media support

1. Be there. Your single biggest weapon is to simply be where your customers are.
2. Reply quickly. Like, now.
3. But don’t sacrifice accuracy for speed.
4. Listen, and then listen again.
5. Show you care.
6. Social media can be your best friend and your worst enemy.

With no further ado, here is how to complain effectively through social media:

1. Attempt all Reasonable Means Through Front-End Customer Service.
2. Research the Company and Their Interactions With Customers on the Web.
3. Publish a Tweet Directed at the Company Asking for Help.
4. Write a Damaging Blog Post.

What is social media customer service? Social media customer service is offering support through social channels, like Facebook and Twitter. It lets businesses meet customers where they are and quickly answer questions. Over 60% of customers think solving an issue fast is the most important part of good support.

Strong social media customer service leads to better revenue Actively disengaging with customers has been shown to result in a 13% decrease. Because businesses make their social media profiles public, these channels make it easy to attract and introduce potential new consumers to your products or services.

CRM and Social Media Improve Customer Support The popularity of social media also improves Customer Relationship Management because it creates an environment that makes it easier for customers to interact with companies, and it encourages interactions that were previously neglected by customers.

Social media engagement is more than just the accumulation of followers across social platforms. Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI, and a greater brand awareness that makes it easier to attract new customers.

Build authentic customer relationships in a timely fashion. Many businesses approach social media as another channel for self-promotion and don’t always respond when customers comment on their posts or tweet at them. Use your Facebook and Twitter accounts to build real relationships by engaging in conversation.

8 Tips for Engaging Followers with Your Social Media Marketing Efforts

1. Keep it Current. People are interested in current events which is why these posts are great for encouraging conversations.
2. Offer Discounts and Run Promotions.
3. Post Regularly.
4. Educate Audience.
5. Ask Questions.
6. Speak in a Human Voice.
7. Incentivize.

Perhaps the most important thing you can do on social media is provide value to your followers. Create something that your audience will find useful. This aspect of social media is what attracts the right customers to your business, makes people want to follow you on social sites and helps content to spread.

This group includes attributes, such as age, income, education, gender or geographic location. Using demographic data you can target your campaign for example at young people (eg. age 18-24), both female and male from towns with a population larger than 20,000.

How can I successfully promote my project?

1. Tell people that might be interested about your project! First talk to people that have shown some interest in your work so far, or donated to you in the past.
2. Link your betterplace.org-project page with your own website.
3. Social Networks?
4. Offline Advertising, Online Donating.

Here are four ways to promote your grant….4. Master Social Media

1. Share news stories, studies, and articles related to your industry.
2. Conduct informal polls to find out what your followers think about important topics.
3. Post behind-the-scenes pictures or live videos from events you sponsor, host, or attend.

Management of construction projects or “construction management” is the planning, coordination and control of a project from start to finish. The product is designed to meet all customer requirements in order to produce a functional and economically viable project.

Strategies to Drive Engagement for Your Project

1. Create Urgency. People are far more likely to participate if they feel a sense of urgency.
2. Be Hyper-Relevant.
3. Solicit Earned Media.
4. Leverage Social Media Strategically.
5. Use Your Existing Contact List.
6. Try Different Calls-to-Action.
7. Offer Incentives.
8. Leverage Community Groups.