Digital journalism, also known as online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast.

Readers demand instant access to news, so newspapers have created online editions. Such formats virtually eliminate print and distribution costs, so the newspaper feeds the news more quickly and efficiently.

There are several challenges facing online journalism. These challenges include poor electricity supply and incessant power outages which appears to be brutally eating up the economic development of the country. Another challenge is speed and accuracy.

In which way are printed editions of newspaper more financially viable than online editions? In terms of what advertisers will pay, print readers are worth more than online readers.

Why have tablets, e-readers, and smartphones given the newspaper industry hope about its digital future? The internet has negatively affected newspapers’ classified advertising business; The internet has lured the desirable demographic of young people away from print editions.

In conclusion, I can safely say that newspapers still has a role to play in our society. This is because, even at this advanced digital age where the mass revolves around the advanced technology, newspapers is still the best way to provide citizens with accurate and precise information that are reliable.

Here in this article, we will highlight a few challenges that Newspaper companies are already facing or are going to face in foreseeable future.

• Decline in readership:
• Expansion / diversification:
• A decline in advertisement revenue:
• Need for cost-cutting:
• Manpower cost:
• Cost of raw material:
• Profitability challenge:

Some specific features a newspaper may include are:

• weather news and forecasts.
• an advice column.
• critic reviews of movies, plays, restaurants, etc.
• editorial opinions.
• a gossip column.
• comic strips and other entertainment, such as crosswords, sudoku and horoscopes.
• a sports column or section.
• a humor column or section.

The Benefits of Reading Newspapers

• Newspapers carry the news of the world.
• Newspapers provide information and general knowledge.
• Newspapers provide news about a country’s economic situation, sports, games, entertainment, trade and commerce.
• Reading newspaper makes a good habit and it is already part of the modern life.

It takes a great deal of time, planning, and effort in order to face the top advertising problems of today:

• Budget limits.
• Compelling content.
• Choosing the right method.
• Measuring effectiveness.
• Rising through the competition.

Traditional media, or as some refer to as old media, has been used in the marketing/advertising world for years. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads.

Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results.

Traditional media is defined as media that existed before the rise of the internet. That includes newspapers, magazines, billboards, radio, and broadcast TV and direct mail. Digital media includes everything you see online — online advertising, search engines, social media, video streaming services, and websites.

Digital media connects people in ways never before possible, enabling users to maintain friendships across time and distance. It enables those who are socially isolated or somehow set apart from their immediate physical community to connect with like-minded or like-situated people.

High local coverage and immediate [daily] delivery of your message. Excellent mass media [almost everybody reads the newspaper]. An interactive medium [people hold it, save it, write on it, cut coupons, etc.]. Flexibility in production: low cost, fast turnaround, ad shapes, size, excellent quality for inserts.

Advantages of the media include that it allows information to be dispersed quickly and that it allows people to learn about cultures other than their own. Disadvantages of the media include that it can result in the spread of misinformation and the development of bad values.

Potential for Cost Savings New-media advertising is often less expensive than advertising in traditional media. Perhaps the biggest advantage of using new media is that the lack of any barriers that prevent a small business from entering the digital arena.

ADVANTAGES OF TRADITIONAL FORMS OF COMMUNICATION.

• Different communication methods reduce confusion.
• It is face to face interaction which increases the understanding capability increases memory.
• They are cheaper than many other forms of communication more so compared to modern.

Traditional communication can be defined as the physical act of transferring information. We speak, hear, send and receive text and instant messages, and transmit e-mail. We engage in phone conversations; we listen to MP3s, radio, and TV; we read and write.

Most of what used to be called traditional communications tools, television, radio, newspapers, magazines has been around for decades, if not hundreds of years. These venues face competition if not complete replacement by websites and other online tools.

The internet and social media has drastically changed the way people all over the world interact and communicate. Social media networks allow us the opportunity to share opinions with a far wider audience. Another big change that has occurred is that there is now no filter on the way we speak.

Technology has redefined the way in which media communicates with people. There was a time when TV, radios and newspapers were the only available media sources. Today, smart phones and social media have simplified the process of publishing and sharing news. Technology has also rejuvenated the business environment.

Facebook changed the way we communicate with other people. Back when there were no social network sites such as Facebook, people used to communicate mostly with people from nearby places through speaking and using old cell phones and telephones. We also use Facebook to discover, gather, and share information.