The call to action which comes right before the end of a persuasive speech is where you clearly tell the audience a role they can play after they leave your talk. The CTA gives audience members concrete tasks to tackle, and these tasks are ones that must be completed in order to bring your ideas to fruition.

6 Strategies for Writing Arguments

• Distinguishing Argumentation from Persuasion. National writing standards and the tests that assess them focus on argumentation rather than persuasion.
• Forming an Opinion Statement.
• Appealing to the Audience.
• Connecting with Anecdotes.
• Answering Objections.
• Avoiding Logical Fallacies.

End the essay.

1. Explain the important points of your topic so that the audience can understand the paper’s position.
2. Give facts that support YOUR side of the argument.
3. Present the facts in a manner or sequence that builds the argument from least important to most.
4. Form and state conclusions.
5. Choose your position.

Persuasive essays require good research, awareness of the reader’s biases, and a solid understanding of both sides of the issue. A good persuasive essay demonstrates not only why the writer’s opinion is correct, but also why the opposing view is incorrect.

You are essentially trying to sway the audience to adopt your own viewpoint. The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a web page where the user can take further action.