Key Points The speaker can direct the attention of the audience to what is important by using changes in rate and volume, body movement, and gesture to emphasize what is important. It is important to read the non-verbal clues of the audience to understand if they have shifted their attention somewhere else.

Understand the audience’s expectations and knowledge base. Explanation: In order to feel attracted or attached to something or someone, your firstly look up for comprehension. When something seems to relate to you or understand what you mean, you are most likely to respond positively and feel more engaged to that.

Therefore, the expectations and knowledge of the audience become the first and foremost significant thing that a speaker must keep in his mind as the content he/she would offer and the way it would be presented, level of language, tone, everything would be based on these two elements only.

The first step to analyze a speech is (C) to identify the speaker´s main argument. Once you identify the argument, you can also determine where the speech comes from, I mean the speaker (D) and his personal biases (B) and the figurative language He or She is used to using.

As nouns the difference between theme and title is that theme is a subject of a talk or an artistic piece; a topic while title is a prefix (honorific) or suffix (post-nominal) added to a person’s name to signify either veneration, official position or a professional or academic qualification see also.

13 Tactics To Find Your Target Audience

1. Create Reader Personas.
2. Conduct User Surveys Regularly.
3. Use Google Analytics.
4. Find Your Target Audience On Facebook With Facebook Insights.
5. Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard.
6. Run An Annual Audience Survey.
7. Monitor Your Social Activity.

7 Steps to Winning New Customers

1. Know your customer.
2. Incentivize existing customers.
3. Networking.
4. Explore different sales channels.
5. Secure high-quality public relations.
6. Explore different pricing models.
7. Paid advertising.

How is technology making it easier for firms to target potential customers? – makes it easier for small companies and entrepreneurs to gather information about potential customers. – companies are using the Internet to track people’s web browsing patterns and segment them into groups that can be marketed to.

How does technology impact customer value? Consumers can now assess value on the basis of other dimensions, such as quality, service, and relationships, due to the decline in the cost of technology. (2) Technology provides value through the development of new products. In pure competition there are a number of sellers.

Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. And it’s not just the interface between brands and people that have been transformed.

Tech helps businesses grow and prosper, create relationships, strengthen the effectiveness of organizations, allow people to learn about one another, and greatly affects the way companies communicate with prospective customers. …

First and foremost, technology affects a firm’s ability to communicate with customers. Fast shipment options allow businesses to move products over a large geographic area. When customers use technology to interact with a business, the business benefits because better communication creates a stronger public image.

Technological advances create many opportunities for businesses. This means that a business’ promotional mix may need to change to enable it to interact with its customers through increasingly popular technologies (such as online messaging and digital advertising).

It increases productivity, speed, ease of sharing and storing information, reduces human error through automation etc. All these benefits lead to lower cost structure and an increase in revenue for businesses. Fortunately, there are several technological concepts you can implement in your business to reduce cost.

Technology can improve the manufacturing process, inventory control and automation. By considering the savings and costs of these technological advances, you can determine an appropriate price for the product based on the actual manufactured cost.

Digital media has had the following direct impacts on the marketing mix: Advertising recognition and avoidance: Many digital streams have advertisement blockers or allow users to opt out of seeing certain ads. Companies must develop methods to advertise despite these obstacles.

Research indicates that when humans excessively use digital media it can negatively influence their cognitive and behavioural development and even their mental and physical health.

13. How can a company use the same material for both traditional and social network marketing? Explanation: Television advertising is traditional marketing technique is YouTube closest. 17.

False; One aspect of marketing that has not changed with digital media is the importance of achieving the right marketing mix. Product, distribution, promotion, and pricing are as important as ever for successful online marketing strategies.