Advertising is a communication strategy designed to convince consumers to buy a company’s products. Persuasive communication involves getting attention, generating interest, creating a desire for change and encouraging action. Advertising is important for driving revenue and profit growth.

Functions of Advertising:

• (i) Promotion of Sales:
• (ii) Introduction of New Products:
• (iii) Support to Production System:
• (iv) Increasing Standard of Living:
• (v) Public Image:
• (vi) Support to Media:
• Benefits to Manufacturers and Traders:
• Benefits to Customers:

The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

Informative advertising is used when a company launches a new product to educate consumers about the features of the product. For example, an informative advertisement for a new automobile may stress safety features, a powertrain warranty and gas mileage as the primary product assets in an attempt to attract consumers.

What makes an effective ad?

1. Keep your ads relevant.
2. Create multiple ads in an ad group.
3. Describe what sets your product apart.
4. Use your customers’ language.
5. Address your customers directly.
6. Pre-qualify your visitors.
7. Be specific.
8. Include a call to action.

4 Important Features of Advertising

• Paid Form: ADVERTISEMENTS:
• Impersonal Presentation: Advertising is non-personal presentation of information.
• Speedy and Mass Communication: Advertising is a speedy medium of communication.
• Identified Sponsor: Another feature of advertising is that its sponsor can be identified.

Types Of Advertising Examples of above the line advertising are TV, radio, & newspaper advertisements. Below the line advertising include conversion focused activities which are directed towards a specific target group. Examples of below the line advertising are billboards, sponsorships, in-store advertising, etc.

Advertising is how a company encourages people to buy their products, services or ideas. Advertising is one element of marketing, which also includes design, research and data mining. An advertisement (or “ad” for short) is anything that draws good attention towards these things.

In this page you can discover 64 synonyms, antonyms, idiomatic expressions, and related words for advertisement, like: bill, declaration, poster, commercial, broadcast, broadside, notification, spot, proclamation, announcement and -ad-.

The most successful advertising should affect people’s daily lives by making them simpler. Content marketing has created the expectation that marketing can be informative, specific, and result in increased knowledge and awareness.

Marketing affects all aspects of our life and has a great impact on consumer behavior. Every day we use products from advertising: from toothpaste to clothes. Marketing forms consumers buying decisions. With the help of marketing, people become more informed about different opportunities and novelties.

Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs.

It is considered as the best source to know about the happenings of world. Newspaper, magazine, radio, television and internet are the different types of media. It greatly affects our lives because media has the power to influence our thoughts. This influence is sometimes positive and sometimes negative.

Loyal customers provide positive endorsements and good online reviews that can help businesses strengthen their brand. A loyal customer, on average, is 10 times more valuable than their first purchase. Nearly 70% of people would spend more money with a company that has excellent customer service.

Benefits of Good Marketing

• Sales. When you employ good marketing tactics, you will make more sales.
• Reputation. Your business reputation is very important.
• Audience.
• You earn trust.
• Knowing what works.
• Learning the marketplace.

6 Types of Companies Who Need Digital Marketing

1. Law Firms. You might be surprised, but law firms have benefitted from a defined digital marketing strategy, even though only 75% of law firms don’t have one.
2. Healthcare.
3. Auto Dealerships.
4. 4. Entertainment.
5. Moving Companies.
6. Food.

Terms in this set (3)

• New and Improved Products. Marketing generates competition, which leads to better products m. Satisfy customers, evolutionize products. (
• Lower Prices. Marketing activities increase demand, which could result in a lower price.
• Economic Utilty. The functions of marketing add value to a product.

The marketing mix is an acronym that encompasses 7Ps: Product, Place, Price, Promotion, Physical Evidence, People, and Processes.

These seven are: product, price, promotion, place, packaging, positioning and people.