11 Essential Ecommerce Marketing Strategies

E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customers, create awareness of your brand and sell your goods or services. The basics of marketing remain the same – creating a strategy to deliver the right messages to the right people.

10 Strategies for Marketing Your Business Online

• Invest in Web Design​​
• Use Search Engine Marketing and Optimization.
• Affiliate and Associate Programs.
• Hire a Coach or Consultant.
• Use Email Marketing.
• Build an Opt-In Email List.
• Get Into Articles or News Stories.
• Write Online Press Releases.

• Produce original content. The first step in setting up an ecommerce website is creating the content for it.
• Optimize your ecommerce website’s layout.
• Content marketing.
• Social media marketing.
• Email marketing.
• Search engine optimization for ecommerce.
• Pay-per-click advertising (PPC for ecommerce)
• Optimize for mobile.

The main types of marketing strategies for the online world are: social media marketing, SEO, PPC, email marketing, and content marketing.

Marketing Strategy: 10 Examples of Brands that Succeed

• Spotify: Offer a Different User Experience.
• Nordstrom: Use Retargeting Intelligently.
• GoPro: Trust User-Generated Content.
• Sephora: Work Your Loyalty Programs.
• Rainforest Alliance: Be Supportive.
• Twitch: Focus on Your Niche.
• Nike: Promote Your Values.

KEY POINTS. Michael Porter defines three strategy types that can attain a competitive advantage. These strategies are cost leadership, differentiation, and market segmentation (or focus).

Here are 10 examples of great business strategies:

• Cross-sell more products.
• Most innovative product or service.
• Grow sales from new products.
• Improve customer service.
• Cornering a young market.
• Product differentiation.
• Pricing strategies.
• Technological advantage.

Here are some business strategies to consider.

• Structuralist. By adopting a structuralist strategy, you’ll be building your business operations around the current market conditions and working within the bounds of structural factors.
• Growth.
• Cost Leadership.
• Differentiation.
• Price-Skimming.
• Acquisition.
• Focus.

The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. …

Three great examples include: McDonald’s: McDonald’s main competitive advantage relies on a cost leadership strategy. The company is able to utilize economies of scale and produce products at a low cost and, as a result, offer products at a lower selling price than that of its competitors.

This type of strategy is very useful to satisfy your consumer and increase brand awareness. For example, beverage companies manufacturing mineral water can target market segment like Dubai, where people need and use only mineral water for drinking, can be sold at a lower than competitors.

Advertisements. A best-cost strategy relies on offering customers better value for money by focusing both on low cost and upscale difference. The ultimate goal of the best-cost strategy is to keep costs and prices lower than other providers of similar products with comparable quality and features.

In a low cost strategy, the true winner is the company with the actual lowest cost in the market place. For example, if two companies make essentially identical products that sell at the same price in the market place, the one with the lower costs has the advantage of a higher level of profit per sale.

Types of Pricing Strategies

• Demand Pricing. Demand pricing is also called demand-based pricing, or customer-based pricing.
• Competitive Pricing. Also called the strategic pricing.
• Cost-Plus Pricing.
• Penetration Pricing.
• Price Skimming.
• Economy Pricing.
• Psychological Pricing.
• Discount Pricing.

Consider these five common strategies that many new businesses use to attract customers.

• Price skimming. Skimming involves setting high prices when a product is introduced and then gradually lowering the price as more competitors enter the market.
• Market penetration pricing.
• Premium pricing.
• Economy pricing.
• Bundle pricing.