While morals tend to be driven by personal beliefs and values, there are certainly some common morals that most people agree on, such as:

Moral philosophy is the branch of philosophy that contemplates what is right and wrong. It explores the nature of morality and examines how people should live their lives in relation to others.

Honesty: being truthful and sincere. Integrity: sticking to your moral and ethical principles and values. Kindness: being considerate and treating others well. Perseverance: persisting in a course of action, belief or purpose. Politeness: using good manners, acting in socially acceptable ways.

• Always tell the truth.
• Do not destroy property.
• Have courage.
• Keep your promises.
• Do not cheat.
• Treat others as you want to be treated.
• Do not judge.
• Be dependable.

Your values are the things that you believe are important in the way you live and work. When the things that you do and the way you behave match your values, life is usually good – you’re satisfied and content. But when these don’t align with your personal values, that’s when things feel… wrong.

Knowing good moral values such as kindness, humility, courage, and compassion at an early age builds a child’s character. It forms the very core of their being and becomes a foundation of their moral beliefs. This is why it’s essential to start teaching them moral values while they’re still children.

Our values are important because they help us to grow and develop. They help us to create the future we want to experience. Every individual and every organization is involved in making hundreds of decisions every day. That purpose is the satisfaction of our individual or collective (organizational) needs.

American Values and Assumptions

• Individualism.
• Equality.
• Informality.
• The Future, Change, and Progress.
• Achievement, Action, Work, and Materialism.
• Directness and Assertiveness.
• Time.

17 Common Values

• Integrity (Ethics, Honesty)
• Respect (Trust, Dignity)
• Excellence (Quality, Performance)
• Responsibility (Accountability, Commitment)
• Teamwork (Collaboration, Cooperation)
• Innovation (Creativity, Ingenuity)
• Achievement (Results, Success)
• Fairness (Diversity, Inclusive)

Values are basic and fundamental beliefs that guide or motivate attitudes or actions. Values describe the personal qualities we choose to embody to guide our actions; the sort of person we want to be; the manner in which we treat ourselves and others, and our interaction with the world around us.

102 examples of values and beliefs

• Family.
• Freedom.
• Security.
• Loyalty.
• Intelligence.
• Connection.
• Creativity.
• Humanity.

Personal values are the things that are important to us, the characteristics and behaviours that motivate us and guide our decisions. For example, maybe you value honesty. You believe in being honest wherever possible and you think it’s important to say what you really think.

10 most important family values to incorporate

1. Valuing the Elders. The elders are important to the family unit.
2. Hard Work. Hard work is a traditional value shared by many people.
3. Respect. Respect is another traditional family value.
4. Compassion.
5. Eating Together.
6. Responsibility.
7. Creativity.
8. Kindness.

Love – that can include patience, kindness, forgiveness, trust, selflessness, compassion and protection. Integrity – which can incorporate honesty, truthfulness, responsibility, reliability, dependability, consistency, decency, justice, sincerity and commitment.

phrase. If you say that something is a means to an end, you mean that it helps you to achieve what you want, although it may not be enjoyable or important itself. We seem to have lost sight of the fact that marketing is only a means to an end.

The word “end” in this phrase has the same meaning as in the phrase “means to an end”. The philosopher Immanuel Kant said that rational human beings should be treated as an end in themselves and not as a means to something else. The fact that we are human has value in itself.