Add multiple layers of culture to the conversation—such as time, power and authority, emotion, age, gender, religion, nationality, and even previous intercultural interactions—and communication at a cross-cultural level becomes complex and hard to manage.

Cultural change can have many causes, including the environment, technological inventions, and contact with other cultures. Additionally, cultural ideas may transfer from one society to another, through diffusion or acculturation. Discovery and invention are mechanisms of social and cultural change.

Culture is made up of customs, attitudes, and beliefs that are unique to each group of people. New philosophical ideas and technological advances can lead to cultural change. Cultural change can also occur through diffusion, when contact with other cultures and ideas are transferred.

Benefits of exporting While importing products can help businesses reduce costs, exporting products can ensure increasing sales and sales potential in general. Businesses that focus on exporting expand their vision and markets regionally, internationally or even globally.

It is important for marketers to understand the influence of religion on consumer culture in the markets where they operate, so that their marketing activities can be appropriately sensitive. Failing to respect religious beliefs or cultures can seriously undermine the reputation of a company or brand.

In today’s world if we all are able to respect and know about other cultures, and respect their values and belief, life would be easier for most of us, and we can learn a lot of good things from each other.

When students—or executives—get to know and understand different cultures, they realize that there is more than one way of thinking and that no one way is better than another. Cross-cultural learning helps them become better employees, negotiators, leaders, and international citizens.