The global marketing mix comprises four main elements: product, price, placement and promotion.

In today’s global economy, there are three broad, buying and selling markets: consumer, business, and government.

The Cambridge Business English Dictionary describes the global marketplace as, “All the customers or possible customers for a product or service in all areas of the world considered together.” In other words, it’s the sum of all the people in the world who want or might want your products.

A global market is where goods, services, and labor are exchanged throughout the entire world. An ideal global market requires product and service standardization so that goods and services can move freely across the globe. Market participants must also have trust and confidence in this global market.

There are several market entry methods that can be used.

1. Exporting. Exporting is the direct sale of goods and / or services in another country.
2. Licensing. Licensing allows another company in your target country to use your property.
3. Franchising.
4. Joint venture.
5. Foreign direct investment.
6. Wholly owned subsidiary.
7. Piggybacking.

Global Marketing Strategies

• Red Bull.
• Airbnb.
• Dunkin Donuts.
• Domino’s.
• Rezdy.
• World Wildlife Foundation.
• Pearse Trust.
• Nike.

Good examples of cultural globalization are, for instance, the trading of commodities such as coffee or avocados.

Globalization is the word used to describe the growing interdependence of the world’s economies, cultures, and populations, brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information.

For example the interest rates, these external factors are a way to judge a country’s capital flows. The shock transmitted through different countries is another way through which financial globalization is affected. The opening of foreign companies has increased the investment of foreign countries in a country.