The 5 Marketing Channels You Should Prioritize in 2021

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.

Websites (Content Marketing) Whatever the size of your company, a website can give your business the online presence it needs to communicate and/or sell to prospects. Your website is an ideal channel for your content marketing campaigns.

1. SEO. Search engines are considered to be the best marketing channel for acquiring new leads and traffic.
2. Social Media. Social media continues to grow every year as a powerhouse marketing channel.
3. Email Marketing.
4. Referral Marketing.
5. Video Marketing.

The 6 Marketing Channels You Should Prioritize in 2020

1. Pay-Per-Click Marketing.
2. Social Media.
3. Email Marketing.
4. Your Website.
5. Content Marketing and SEO.
6. Word of Mouth Marketing.

Email marketing is one of the most important digital marketing channels because it has the highest ROI of any marketing tactic, according to LYFE Marketing. It can get as much as a 3800 percent return. That’s $38 in revenue for every $1 you spend.

The fastest growing form of online advertising is rich media/video ads. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Examples of marketing channels include:

• Wholesalers.
• Direct-to-distributors.
• Internet direct.
• Catalogue direct.
• Sales team.
• Value-added reseller.
• Consultant.
• Retail sales agent.

7 Excellent Ways to Get New Customers

1. Identify Your Ideal Client. It’s easier to look for customers if you know the type of consumers you seek.
2. Discover Where Your Customer Lives.
3. Know Your Business Inside and Out.
4. Position Yourself as the Answer.
5. Try Direct Response Marketing.
6. Build Partnerships.
7. Follow Up.

Marketing Strategy: 10 Examples of Brands that Succeed

• Spotify: Offer a Different User Experience.
• Nordstrom: Use Retargeting Intelligently.
• GoPro: Trust User-Generated Content.
• Sephora: Work Your Loyalty Programs.
• Rainforest Alliance: Be Supportive.

Top 10 B2C Marketing Strategies

• Social Networks and Viral Marketing.
• Paid Media Advertising.
• Internet Marketing.
• Email Marketing.
• Direct Selling.
• Point-of-Purchase (POP) Marketing.
• Co-Branding, Affinity, and Cause Marketing.
• Conversational Marketing.