Persuasion is part of the communications process. The five basic elements of persuasion–source, message, medium, public and effect. Let’s look at each element briefly.

What are the four parts of successful persuasive messages? gain attention, build interest, reduce resistance, and motivate action.

There are three different types of persuasive speeches that are used to convince an audience: factual persuasive speech, value persuasive speech and policy persuasive speech.

Eight Persuasive Techniques

• Appeal to Authority. Important people or experts can make your argument seem more convincing; Using reliable research can help your argument seem convincing.
• Appeal to Reason.
• Appeal to Emotion.
• Appeal to Trust.
• Plain Folks.
• Bandwagon.
• Rhetorical Question.
• Repetition.

7 Steps to Master the Art of Persuasion

1. Repetition is the key to getting people’s attention.
2. Postulate the message in a context important to the receiver.
3. Use contrasting story scenarios to illustrate the impact.
4. Personalize your message to match receiver background.
5. Use friends and advisors as sources of warm introductions.

According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral (Figure 2).

The ELM proposes two major routes to persuasion: the central route and the peripheral route.

According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral. The central route is logic driven and uses data and facts to convince people of an argument’s worthiness.

The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.

While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.

This theory postulates that the receiver takes an active role in persuading himself or herself to change his or her attitude or behavior. Therefore, Self-persuasion is almost always a more powerful form of persuasion (deeper, longer lasting) than the more traditional persuasion techniques.

Persuasion is the process of changing our attitude toward something based on some kind of communication. A subfield of social psychology studies persuasion and social influence, providing us with a plethora of information on how humans can be persuaded by others.

Persuading people is important because you are allowing your view of the world to be transferred onto someone else, it is the expansion of the mind done using different senses to ensure that your point will be getting across, this is used for two different reasons, to either convince someone that they should see …

When writers use language to deliberately craft a sense of identification with others—to share how they see the world in compelling ways so that others can see and experience it that way too—they’re using the persuasion effect. Examples of writing that dials up or amplifies the persuasion effect are all over the place.

Attitudes can positively or negatively affect a person’s behavior. A person may not always be aware of his or her attitude or the effect it is having on behavior. People with these types of attitudes towards work may likewise affect those around them and behave in a manner that reduces efficiency and effectiveness.

Factors influencing attitude are beliefs, feelings, and action tendencies of an individual or group of individuals towards objects, ideas, and people.

• Social Factors.
• Direct Instruction.
• Family.
• Prejudices.
• Personal Experience.
• Media.
• Educational and Religious Institutions.
• Physical Factors.

Attitude is a feeling, belief, or opinion of approval or disapproval towards something. Behavior is an action or reaction that occurs in response to an event or internal stimuli (i.e., thought). However, in some cases healthy attitudes may result in harmful behavior.

Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge) (Rosenberg & Hovland, 1960).

Attitudes can include up to three components: cognitive, emotional, and behavioral.

• Example: Jane believes that smoking is unhealthy, feels disgusted when people smoke around her, and avoids being in situations where people smoke.
• Example: Wyatt has an attitude that eating junk food is unhealthy.

Attitude is composed of three components, which include cognitive component, affective/emotional component, and behavioral component. Basically, the cognitive component is based on the information or knowledge, whereas affective component is based on the feelings.

• TYPES OF ATTITUDES. Sir Winston Churchill has said that,” Attitude is a little thing that makes a big difference”.
• Cognitive component.
• Emotional component,
• Behavioral Component.
• Positive Attitude.
• Negative Attitude.
• Neutral Attitude.
• Sikken attitude.

A positive attitude make success easy; a negative one makes success pointless.

1. Always act with a purpose.
2. Stretch yourself past your limits every day.
3. Take action without expecting results.
4. Use setbacks to improve your skills.
5. Seek out those who share your positive attitude.
6. Don’t take yourself so seriously.