Put simply, all print ads have five common elements: headline, design/artwork, ad copy, CTA and company signature, unless you decide to leave one out purposely.

In addition, advertising can reinforce positive attitudes by reminding consumers of product benefits, desirable product characteristics, and positive product experiences.

The 8 Elements of Effective Advertising Copy

• A Clear Objective. The introduction to this article was about as blunt and straightforward as I could make it.
• A Compelling Message.
• A Compelling Offer.
• Evidence of Tangible Benefits.
• A Clearly Understood Tone.
• A Means of Responding.
• A Call to Action.
• At Least One Image.

Advertising proof. Shows exactly how an ad will appear in print. – Is sent to the advertiser for review and approval.

It explains what the company does, how you use it and what the URL is and that is that simple. I signed this off. If I worked for an ad agency I would have the client sign itself, literally write on it.

To help you understand how to accomplish these objectives, there are 7 principles of advertising you should follow to create effective advertisements.

• 1) VISUAL CONSISTENCY.
• 2) CAMPAIGN DURATION.
• 3) REPEATED TAGLINES.
• 4) CONSISTENT POSITIONING.
• 5) SIMPLICITY.
• 6) IDENTIFY A SELLING POINT.
• 7) CREATE AN EFFECTIVE FLOW.

10 Common Advertising Mistakes to Avoid

1. Thinking advertising isn’t necessary.
2. Advertising without researching.
3. Using only one medium.
4. Using low-resolution images.
5. No copy.
6. Inappropriate color scheme.
7. Focusing on your business.
8. Selecting the wrong publication.

21 Tips for Writing Great Ad Headlines

1. Include Keywords.
2. Ask Questions.
3. Solve Prospects’ Problems.
4. Add a Little Humor.
5. Include Numbers or Statistics.
6. Think Carefully About User Intent.
7. Use Empathy.
8. Use Simple Language.