A business flyer is simply a poster or single sheet that is posted to bring attention to a business promotion, product, service, or event. The message is simple and eye-catching. A typical flyer is printed en masse on 8.5” x 11” paper.

What is a Flyer? A Flyer is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. A flyer usually contains a very simple message that can be conveyed quickly.

Three main types of flyers that are effective for marketing include:

• Flyer Ads. Such flyers contain information that is concise and easy to read.
• Corporate Flyers.
• Photo-centric Flyers.
• Leaflets.
• Handbill.
• Pamphlet.
• Poster.
• Tri-Fold Brochures.

Because it’s designed to go far, it gained the name flyer. As far back as the 15th Century, Middle English used the word flyer to refer to something that travels quickly through the air, generally a bird or projectile. The connection with a person came about later, when air travel became more common.

In theGregg Reference Manual, a flier is a pilot and a flyer is an advertising brochure. Garner’s Modern English Usage identifies “flier” as standard in the United States and “flyer” as the British form.

8.5” x 11”

After A4, the most popular paper size for flyers is A6, which measures in at 148mm x 105mm. About the size of a postcard, this small flyer size is a very effective way to advertise your business without overwhelming your audience. This little rectangle is the perfect amount of space for a clean, well-designed ad.

Print Size Chart

If you’re looking for greener options when printing flyers, pulp paper is great for achieving this. It’s created using paper pulp, it’s usually rough to touch with an uncoated finish, it allows a more rustic feeling.

Silk paper is the most common paper finish for flyers. It is a great midway ground between full on glossy and very matt. This means that silk gives your flyers some vibrancy but also has some of the easy reading benefits of matt, uncoated paper.

If you really want to make an impact and grab audience attention with a flyer, you need to make sure you’re using high-quality visuals, large fonts and bright colors….Flyer Design Tips for Impactful Flyers

1. Focus On a Single Goal or Objective.
2. Create a Bold, Attention-Grabbing Headline.
3. Keep Visual Hierarchy In Mind.

So, you can print 2,500 flyers for about $165, which comes to about 6.5 cents per flyer. But you could also print 10,000 flyers for about $434, which comes to about 4.3 cents per flyer.

Though many Walmart stores will print and customize photos and photo projects, Walmart doesn’t offer traditional print and copy services for paper documents, including essays, resumes, flyers, brochures, and presentations.

Find the Right Price Based on Flyer Size and Quantity

Depending on who is doing the design and how much custom work is needed, you can expect to spend anywhere from $200 to $1,500 on flyer and brochure design (or, create your own brochures for cheap brochure design).

Flyer. Hourly – A graphic designer can complete a flyer design in about two or three hours for about $25 an hour. Fixed – Flyer projects are rather broad in scope but can range anywhere from $10 to over $100 per project.

From DIY design to working with a graphic designer or agency, the cost of a logo can vary from $2 to $2500+, with several options in between. Mid-range options include buying a logo from an online logo maker (starting at $20) or a design crowdsourcing website (starting at $99).

Target Audience If you’re aiming to target the general population of your area with your flyer campaign, you might need more than 200,000 flyers. If you’re targeting a more niche audience, you don’t need a large amount. In fact, a couple of hundred flyers might work. So really think about who you’re targeting.

Flyers are extremely cost effective. Rather than overhauling your website, paying for advertising space or venturing into the expensive world of offline media, flyers have an incredibly high return on investment. Professionally designed flyers are cheaper than you might think and it costs pennies to have them printed.

So… how many posters should you print? If you are a small company, and doing a show that is less than a three week run, in a theatre that seats under 200, only print between 100-200 posters.