The Robinsons Fruit Shoot story started in 2000, building on the long-standing success, heritage and trusted quality of the Robinsons Squash brand.

Robinsons is an English fruit drink brand owned by Britvic. Robinsons has a royal warrant from Queen Elizabeth II and was an independent company until 1995 when it was acquired by Britvic. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.

The drink will be packaged in Fruit Shoot’s traditional 200ml bottles, and will clearly communicate the ‘1 of your 5 a day’ message. It will replace the Fruit Shoot 100% range.

It plans to transfer production of Robinsons and another drink, Fruit Shoot, away from its factory in Norwich. Instead the drinks will be made at sites in East London, Leeds and Rugby. The squash, which is known to tennis fans through its sponsorship of Wimbledon, has been made at the factory since 1925.

Mr Smedley Hodgson

“Squash” was originally short for lemon squash, though the name has of course spread to other flavours. The first cordials were tonics in Renaissance Italy, booze-based medicines flecked with pearls or poppies. These placebos supposedly treated any number of ailments, especially of the heart.

The best drinks to give children are water and milk. If you or your children like fizzy drinks, try diluting fruit juice with sparkling water instead. Remember to dilute squashes well to reduce the sugar content in the drink.

A fruit juice will almost certainly contain more beneficial minerals, vitamins, antioxidants and phytonutrients than a squash or cordial. The exact amount will depend on the type of juice, the level of pasteurization and processing and the length of time it has been sitting about, as many nutrients degrade over time.

A: The cheapest, easiest and most obvious way to keep your fluids in check is to drink lots of still tap water. But plain teas and coffees without added sugar can also count towards your daily intake. You can also try sugar-free squash, sparkling water, or skimmed milk alongside regular water.

Sugar-free drinks e.g. sugar-free cola, sugar-free lemonade, and no-added-sugar squash. These drinks contain artificial sweeteners, which will provide a sweet taste but won’t have an effect on blood sugar levels, which is good for people with diabetes.

Don’t overdo your ‘water’ intake – 4 glasses a day is fine. You can certainly dilute fruit juice with water or drink the artificially sweetened and flavoured bottled waters – the idea is to ensure adequate liquid intake from a variety of sources including teas, milk, fruit juice, etc.