Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television.

Answer: Age, education, and income.

The gap between those with access to new technologies and those without is called Digital Divide. It is a social and economic inequality. However, if this kind of gap is considered in reference to different countries, it is referred as the global digital divide.

Social media reaches a maximum audience, while traditional media’s audience is generally more targeted. Social media is versatile (you can make changes once published), whereas traditional media, once published, is set in stone. Social media is a two-way conversation, and traditional is one-way.

Mass media refers to media technologies that reach a mass audience while social media refer to computer-based technology that enables users to create and share content or to participate in social networking. …

Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook. Modernization has converted media into an indispensable feature of human activity.

Social media has become the main source of news online with more than 2.4 billion internet users, nearly 64.5 percent receive breaking news from Facebook, Twitter, YouTube, Snapchat and Instagram instead of traditional media. The survey found 57 percent increase in traffic to news sites referred from social media.

Pro: Social media allows every individual to have a voice in the news through comments and posts. It can bring together people who share the same views. Con: People tend to friend and follow others who believe the same things they do to the exclusion of other viewpoints.

Social media improved creativity and social awareness for our society by interacting with other people and sharing new ideas and opinions. On the other hand, social media has influenced our culture in negative ways. People can share whatever they want to on social media and some of them might be inappropriate pictures.

While accessing the news via a website or app does show strong engagement figures – almost double that of accessing news through an aggregate news app – social media still holds a strong lead. And this gap is only continuing to grow. Social media has now become the dominant method for news interaction.

Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social media. 65% of traditional media reporters and editors use sites like Facebook and LinkedIn for story research, and 52% use Twitter. Social networking sites help students do better at school.

Social media is also helping to fuel the global economy by creating new jobs, democratizing information and pushing brands far beyond their borders. Before social media, brands had to pay top dollar for traditional online advertising that may not have reached their target markets.

Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.

Social networking services can help young people develop their interests and find other people who share the same interests. They can help introduce young people to new things and ideas, and deepen appreciation of existing interests.