It costs about $3,000 to $5,000 to design and produce a truck-side ad, and about $2,000 to $3,000 a month to rent space on the side of truck or trailer. To run the same ad on a bus, which has a long row of windows on each side, would cost two to three times as much.

What are the Rates? The rates are all based on an average scale but, typically, the lowest amount you can spend is anywhere from $300-$800 on a ‘Junior poster’, which is a small billboard that can be around 11′ wide and 5′ high. Anything bigger could cost you anywhere from $900-$5,000.

According to research, billboard advertising remains one of the many effective advertising tools available to modern businesses. At least 70 percent of Americans look at roadside billboards often. Most Americans report learning of an interesting event, business, product, or service from billboards.

Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost over $15,000, depending on the location.

The smaller 6x3m sites range from approximately $1,900 to $3,600 per month, print cost is approximately $500 and installation starts at $395 per site. On the other end of the scale, some of the largest Landmark sites have a market lease rate of over $100,000 per period (28 days).

A message on a billboard is an ad. A message on a Movia truck feels more like an extension of your brand. That’s because most people see our trucks as owned and operated by the brand, increasing your social currency. Your business feels bigger, busier and more “of the moment” than ever.

Digital (LED Video) Taxi Tops Advertising have landed in Canada! Recently launched, and much loved in markets like the US and the UK, the Digital Taxi Tops Advertising makes huge sense in dense markets like Toronto.

A video truck can reach very precise markets, whether it’s at an event, festival, store opening or heavy commuter area, so when your brand is talking, the right ears are listening. Mobile billboards over here!

Unlike static billboards that can become like distant wallpaper, truck-side ads are ever-changing, and at eye-level, so they really break through. Compared to any other type of OOH advertising, truck-side ads have the lowest large format CPM (cost per thousand impressions) in the industry.