Why is Corporate Sustainability Important? Adopting sustainable practices not only helps the environment – corporations have proven that sustainability initiatives lead to an improved brand image, reduced costs, happier shareholders, increased productivity, and countless more benefits. Sustainability is here to stay.

Green management is a paradigm that includes improving environmental awareness, using energy resources and eco-friendly technologies, reuse of wastes, and recycling activities starting from production activities of businesses to packaging and delivering to consumers.

Corporate sustainability is an approach aiming to create long-term stakeholder value through the implementation of a business strategy that focuses on the ethical, social, environmental, cultural, and economic dimensions of doing business.

There are many different ways a business can become sustainable: reducing waste, preventing pollution, adopting clean energy, conserving water, greening the planet by planting trees, using sustainable materials, making their products sustainable, and by adopting sustainable business travel policies.

The green business definition describes a company that does not make any negative impact on the environment, economy, or community. Green businesses use environmentally sustainable resources and uphold socially responsible policies.

Western Europe and Asia remain the best places to do business, according to The Economist Intelligence Unit’s latest Business Environment Rankings (BER). Singapore looks set to remain the world’s most investor-friendly location in 2014-18, retaining its number-one spot from the 2009-13 period.

The purpose of green marketing is varied, from avoiding waste through the use of biodegradable materials, meaning it can be broken down by biological means; creating products that protect rather than harm the environment; and educating the public through eco-friendly messaging.

Challenges of Green Marketing:

• Green products require renewable and recyclable material, which is costly.
• Problems of deceptive advertising and false claims.
• Requires a technology, which requires huge investments in research and development.
• Majority of the people are not aware of green products and their uses.

Green marketing is developing and selling environmentally friendly goods or services. It helps improve credibility, enter a new audience segment, and stand out among competitors as more and more people become environmentally conscious.

(1999) defines green marketing as The process of planning, implementing, and controlling the development, pricing, promotion, and distribution of products in a manner that customer, organizational goal. This study is concentrated on four green marketing elements (product, pricing, distribution and promotion).

Environmental Benefits In particular, green technology helps reduce a business’ carbon footprint, reduces waste, conserves water and consumes reduced energy as compared to traditional technologies.

Different Types of Green Energy

• Hydropower. Hydropower is currently the largest producer of green energy, accounting for over 70% of our renewable energy production.
• Solar PV. Solar energy is another common type of green energy.
• Wind Power. Wind energy is a stellar renewable source of power.
• Geothermal.

Top 10 Green Technology Pros & Cons – Summary List

Following are the disadvantages of Green Technology: ➨Initial investment or implementation cost is very high. ➨People are still not familiar with the technology and hence will take time to adopt it for larger population. ➨The technology is still evolving and many of the products are at R&D stage.

How these types of renewable energy work

• 1) Solar energy. Sunlight is one of our planet’s most abundant and freely available energy resources.
• 2) Wind energy. Wind is a plentiful source of clean energy.
• 3) Hydro energy.
• 4) Tidal energy.
• 5) Geothermal energy.
• 6) Biomass Energy.