While there are many reasons for this, a primary one is targeting. Whether you are leveraging Facebook Ads, using Google AdWords, or collecting emails for your newsletter, internet marketing can help businesses develop closer connections with their target audiences.

Here are some of the benefits of internet marketing to businesses.

• Global reach. Internet marketing provides businesses with a wide base of customers for their services or products.
• 24/7 marketing.
• Low cost.
• Social media.
• Builds lasting relationships.
• Ease of personalization.
• Blogging provides quality content.

Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like the blog post you’re reading right now, that’s providing you with more information. Your website also plays an important role in your email marketing.

Digital Marketing is popular and growing because businesses have identified that “Place” or the best channel to distribute their product or service, is online. Spending on digital advertising continues to grow every year. Digital advertising spending in Thailand increased by 17% in 2016 to reach 9,477 million baht.

Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs.

One of the biggest reasons digital marketing has become so important is the engagement it brings – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider audience, meaning you can do more than just sell.

Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Surveys show that: Chatbots will power 85% of customer service by 2020.

Digital Marketing 2021. Digital marketing predictions for 2021 are likely to include new strategies towards marketing during a crisis, social media and email marketing trends, artificial intelligence use, and better ways to approach customer service.

Digital and online marketing see an abundance of change every year as technology evolves. Between now and the year 2020, online marketing trends will be heavily impacted by mobile phones and digital personal assistants.

According to Linkedin, digital marketing is one of the most in-demand careers with the greatest number of job openings. It has had steady growth over the past 4 years, pays a livable wage, and requires skills that can be learned online.

Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving world of digital marketing. Digital marketing and its importance will only continue to grow as more businesses move or expand their operations online.