5 Tips for Writing Great Menu Descriptions

1 : prescription sense 4a. 2 : a set of instructions for making something from various ingredients. 3 : a formula or procedure for doing or attaining something a recipe for success.

A phrase is a group of words that express a concept and is used as a unit within a sentence. Eight common types of phrases are: noun, verb, gerund, infinitive, appositive, participial, prepositional, and absolute. Take a look at our selection of phrase examples below.

Recipe Writing Basics

1. Know your audience.
2. Add a recipe description.
3. List the preparation and cooking time.
4. Provide the number of servings and serving size.
5. List ingredients in chronological order.
6. Spell out measurements and amounts.
7. Separate ingredients for major steps in a recipe.
8. List the utensils needed, if unique.

Preface your recipe with a short intro that shows readers your personal relationship to this dish. For example, write why it’s important and what occasion it could be cooked/baked on. This is also a good section to state how many the recipe serves, the prep time, and the overall cook time.

1. Keep it Short. Sure, you could rave about each item on your menu, but descriptions should be concise.
2. Ignite the Senses. Use sensory words – such as “fiery,” ”savory” and “crispy” – to describe your dishes.
3. Know Your Audience. Are your diners mostly families?
4. Placing the Price. Oh the problematic price list.
5. Design Wisely.

How to Introduce a New Menu

1. Keep key items in similar locations on the menu.
2. Create a best-selling section if you want to bring attention to top dishes.
3. Add “new” icons to dishes that may have been added to the list.

Here are a few ways you can do both and effectively promote your new food menu items to existing and new diners.

1. Tease New Menu Items & Offer Incentives For Trying Them.
2. Visibly Promote New Menu Items in Your Store.
3. Alert Your Email List.
4. Use Social Media to Spread the Word.

26 Restaurant Marketing Ideas: How to Market a Restaurant

1. Loyalty Programs. Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan.
2. Set Up Your Google+ Account.
3. Send Out an Email Newsletter.
4. Monitor Your Social Media Presence.
5. Start a Blog.
6. Have a Sleek, Functional Online Menu.
7. Offer Coupons and Discounts.
8. Use Mobile Ads.

Thankfully, there are some great ideas for how to attract more customers to your restaurant without breaking the bank.

1. Collaborate on Special Offers with Local Businesses.
2. Offer Free Wi-Fi.
3. E-mail Marketing Incentives.
4. Capitalize Your Hours.
5. Reaching Out to Local Foodies in Your Area.
6. Start a Group.

1. Do It Right From the Start

1. Greet your diners the minute they walk in the door.
2. Use respectful titles – sir, ma’am and miss work well.
3. Don’t interrupt.
4. Listen intently and pay attention to what they want.
5. Be thoroughly versed on your menu. Ask questions and repeat their orders to make sure you get it right.

Here are our five ways to attract customers to your restaurant.

1. Offer Packages to Local Businesses.
2. Run Enticing Promotions.
3. Put on Events to Give People a Reason to Eat Out.
4. Get Some Media Coverage.
5. Communicate with Customers.

11 ways to attract more customers to your coffee shop

1. Look at your pricing.
2. Start a loyalty card scheme.
3. Get active on social media.
4. The good old A-board.
5. Run a competition – particularly if you can get the local press to give you coverage.
6. Tap up your suppliers for marketing materials.
7. Consider branded takeaway cups.

No restaurant succeeds without a great chef, a great location, and a great concept. They all work together. Look at the most successful restaurants: They’re the most accessible in terms of location, brand, and price point. Fast casual restaurants are booming because they’re incredibly accessible on all levels.

Most Profitable Types of Restaurants

• Bars. Alcohol has one of the highest markups of any restaurant item.
• Diners.
• Food Trucks. In a recent survey, more than half of independent food truck owners said they bring in more than $150,000 a year.
• Delivery-Only Restaurants.
• Farm-to-Table Restaurants.
• Vegetarian Restaurants.
• Pizzerias.
• Pasta Restaurants.

Tips for success in a small-town restaurant

1. Customer service should be your top priority. If the customer is your main focus, you have the best chance of succeeding.
2. Even if you have top-notch customer service, customers will not return if there is not quality food.
3. Translating customer service and quality food to customer satisfaction requires effort.

How to Start a Steakhouse Restaurant

1. Pick the Type of Steakhouse. Steakhouses come in a variety of venues.
2. Develop the Menu. Of course, steak is on the menu, but it’s not the only item.
3. Acquire Furniture, Fixtures and Equipment.
4. Line Up Vendors.
5. Obtain Licensing and Registration.
6. Hire the Staff.

“If a restaurant is successful, the profit margins can be to the tune of 40% per month. This makes it more lucrative than property investment, which gives you a return of up to 25% annually,” says hospitality consultant Sandeep Verma. “The business has to be planned like the car business.

According to a survey, the median cost to open a restaurant is $275,000 or $3,046 per seat. If owning the building is figured into the amount, the median cost is $425,000 or $3,734 per seat. Most survey respondents estimated these median costs were 15% above their projected budget.

The following are a few things to know before starting your own restaurant.

• Have a Concrete Business Plan.
• Choose the Perfect Location.
• The Fine Art Of The Perfect Menu.
• Decide on a Clear Restaurant Concept and USP.
• Manpower Needed to Start a Restaurant Business.
• Licenses Required for a Restaurant.
• Choose the Perfect Name.

five years

The fall is the biggest season, by far, for opening a restaurant — just look at the countless guides that religiously go up starting in late August.

The average restaurant startup cost is $275,000 or $3,046 per seat for a leased building. Bump that up to $425,000 or $3,734 per seat—if you want to own the building. Our restaurant startup cost checklist breaks down all the costs you’ll need to consider to make your dream a reality.

It’s usually the landlord who has the upper hand. The bottom line is that if your rent amounts to more than 8% of your turnover you may have a millstone around your neck. Ideally your rent should be about 5–6%. Rent plus marketing should not exceed 12%.

They also estimate that the national average is around $65,000 a year. Chron.com estimates a similar range, between $29,000 and $153,000 per year. Finally, simplyhired.com gives a smaller range, with an average of $44,000, with the low end being around $24,000 per year and the top 10% making around $81,000 per year.

How to Open a Restaurant With No Money

1. Start in a restaurant incubator.
2. Apply for restaurant loans or explore capital opportunities.
3. Find an investor — or even better, an angel investor.
4. Get creative with crowdfunding.
5. Consider starting with a pop-up, food truck, or catering business first.
6. Ask your landlord for options.