9 Tips for Door-Knocking in Real Estate

Door-knocking can be an effective strategy to generate insurance sales. However, it is a daunting task for some insurance agents. Secure Agent understands and is here to help with 11 tips to help new insurance agents literally get their foot in the door.

Sometimes, real estate agents might try door knocking once and then give up on the exercise. They do this because they might have no luck the first time they tried door knocking. That’s the main reason some real estate agents try door knocking and then give up on it after the first attempt.

The dictionary definition is that it is an ‘agreement between vehicle insurance companies, in which each insurer pays for damages to the vehicle insured by it, without attempting to establish blame. ‘

Key Points: Unless you’re willing to pay top dollar for leads, cold contacts are your best bet for getting new transactions. Door knocking is the best way to tell if someone is a relevant lead in the shortest amount of time. As an agent, it’s crucial that you can tell the difference between “no” and “not right now.”

1. Do your research.
2. Leave fliers, doorknob hangers, or gifts if nobody’s home.
3. Write a powerful script to use when people answer the door.
4. Offer something valuable to them.
5. Coordinate door-knocking with open houses.
6. Give them the opportunity to choose their neighbors or friends.

The best time to knock is during the late afternoon, between 4:30 P.M and 6:30 P.M. Too early, and people won’t be home from work yet or they’ll just be getting home, and won’t necessarily be in the mood to talk. Too late, and you’re catching people at dinnertime or before bed.

How Long Does It Take to Knock on 100 Doors? The quick answer is 2 to 3 hours.

2. “If You’re Not Selling, Then You Should Be Prospecting!” Another reason an agent might door knock is that they want to maximize their time in the field while working other leads or appointments in the area. The only overhead to this is the agent’s time.

An agent would come and knock on your door, much like the milkman, the postman, the census taker, or other door-to-door service professionals.

I faintly remember a Harvard study was done years ago that found that a face-to-face interaction results in over 10X greater brand recall than a message delivered through other channels. This means that if you’re door knocking, you are making an impression that a letter just can’t make.

Building your own list just means that you need to weed through the cold prospects. When you’re door knocking, you are the point of contact instead of a cold call or a direct mail piece. You are essentially sorting through leads. Because you’re sorting through leads, you should track your numbers.