What follows is 12 hooks that will grab your audience’s attention—and keep it.

6 Ways to Set Up, Track, and Measure the Effectiveness of Your Print Campaigns

1. Monitor Web Traffic During Run.
2. Create a Social Hashtag.
3. Use a Unique Tracking Code or Promo Number.
4. Set up a Unique Point of Contact.
5. Implement QR Codes.
6. Ask Customers.

The layout is the way you put all the elements together to create the final ad. Your layout needs a focal point – usually the picture or headline – for readers’ eyes to land on, then the white space, graphic and text elements should lead them through the copy to the company signature.

10 Advertising Techniques for Advertisers and Brands

• Promotions and Rewards.
• Use Statistics and Data.
• Endorsements.
• Repetition.
• Ask the Right Questions.
• Appeal Emotionally.
• Use Interesting Characters.
• Be More Human.

Here are 10 techniques that are guaranteed to earn you more attention without losing any of your professional credibility.

1. Start with the unexpected.
2. Make it about them.
3. Keep it concrete at the start.
4. Keep it moving.
5. Get to the point.
6. Arouse emotion.
7. Keep it interactive.
8. Write clear headlines.

1. Use a contrarian approach.
2. Ask a series of rhetorical questions.
3. Deliver a compelling sound bite.
4. Make a startling assertion.
5. Provide a reference to a historical event.
6. Use the word imagine.
7. Add a little show business.
8. Arouse curiosity.

Getting the attention of your reader is the reason you have a blog or website. It is the most important part of online marketing. It doesn’t matter if you write as good as Shakespeare or it is very inspiring that it could shake worlds. If you do not catch their attention, you’re better off not writing anything at all.

An “attention getter,” also known as an “attention grabber,” “hook,” or “hook sentence,” refers to the first 1-4 sentences of an essay and is always found in the introductory paragraph. It consists of an intriguing opening that is designed to grab your reader’s attention.