Advertising will help him take charge to find new customers. He won’t feel the situation is out of his control. Advertising will give him a way to attract more customers. And advertising will help expand his circle of potential new customers much wider than word of mouth alone can do.

He has five tips to help marketers capture attention:

1. Avoid overly prominent branding.
2. Immediately create a positive emotional feeling, such as joy.
3. Build an emotional roller coaster.
4. Surprise consumers, but don’t shock them.
5. Target viewers who will share the message.

There are lots, for example, you see them on the internet, on websites, social media, YouTube and so on. Then there are TV commercials, radio ads, and newspapers and magazines always have lots of advertising in them, and then there are the ads you see outdoors on billboards and hoardings.

So here are some very common and most used techniques used by the advertisers to get desired results.

• Emotional Appeal.
• Promotional Advertising.
• Bandwagon Advertising.
• Facts and Statistics.
• Unfinished Ads.
• Weasel Words.
• Endorsements.
• Complementing the Customers.

Focus on benefits, not features When it comes to writing the body of your ad, don’t waste time by stating how amazing your brand is. Instead, get visitors to take action by telling them how your brand or your product will improve their lives.

Types of advertising

• Newspaper. Newspaper advertising can promote your business to a wide range of customers.
• Magazine. Advertising in a specialist magazine can reach your target market quickly and easily.
• Radio.
• Television.
• Directories.
• Outdoor and transit.
• Direct mail, catalogues and leaflets.
• Online.

The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line (ATL) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL).

However, using video presentations can make all types of commercials more effective.

• Topical Video. This type of video highlights your product and motivates consumers to look, read, listen, or call.
• Image Video.
• Comparison Video.
• Customer Testimonials.
• Get on the Bandwagon Videos.
• Proof of Performance Videos.

#1 – Advertising will make a bad product fail faster. #2 – Advertising takes time. #3 – Expect failure. #4 – Think of your audience first.

The BCAP Code The broadcast code applies to all advertisements and sponsorship credits on radio and television services licensed by the industry regulator Ofcom. This includes: teleshopping. content on self-promotional television channels.

How to Make an Effective Video Ad?

1. Make the First Few Seconds Count. The beginning of your video is critical.
2. Highlight What Makes Your Brand Great. Why should viewers be interested in your brand?
3. Timing Your Video Ad. Avoid turning your advertisement into a documentary.
4. Tell Viewers Why.
5. Use a Call to Action.