It is always singular. It has nothing to do with the word “medium” when used in reference to news. It is not countable. Remember “media” is always used in the singular form.

collective noun

The oxford dictionaries say: The word media comes from the Latin plural of medium. The traditional view is that it should therefore be treated as a plural noun in all its senses in English and be used with a plural rather than a singular verb: the media have not followed the reports (rather than ‘has’).

The word media is a plural form of the Latin word ‘medium’ meaning ‘middle ground or intermediate’. Its usage as a word to describe newspapers, radio and other sources of information likely derives from the term ‘mass media’ which was a technical term used in the advertising industry from the 1920s on.

The term “mass media” was coined with the creation of print media, which is notable for being the first example of mass media, as we use the term today. This form of media started in Europe in the Middle Ages. Johannes Gutenberg’s invention of the printing press allowed the mass production of books to sweep the nation.

Answer: 1) key roles and function of media is to inform,criticise, stimulate debate. 2)The knowledge skills that are necessary in media is to study the thing in greater details and depth.

The backbone of any democracy is an independent, professional and responsible media. Their role is to inform, criticise and stimulate debate.

Media has given political parties the tools to reach large numbers of people and can inform them on key issues ranging from policies to elections. In theory, media should be seen as an enabler for democracy, having better-educated voters would lead to a more legitimate government.

Answer. Answer: Explanation: Because Media possess the power to mound the opinion of masses, hence a mediator to have such power can never be irresponsible, Just like a Father cannot forward any carelessly to his child – Just like that.

In Social Responsibility Theory, the press is taken to be for the people and society. The tasks of the press is to make a code of conduct and follow it, to develop a standard in journalism, to make journalism better, to protect journalists and to have penalties if any journalist violates the code of conduct.

Some of the most common examples of CSR include:

• Reducing carbon footprints.
• Improving labor policies.
• Participating in fairtrade.
• Charitable giving.
• Volunteering in the community.
• Corporate policies that benefit the environment.
• Socially and environmentally conscious investments.

Denis McQuail

Social responsibility is an ethical theory in which individuals are accountable for fulfilling their civic duty, and the actions of an individual must benefit the whole of society. In this way, there must be a balance between economic growth and the welfare of society and the environment.

Four theories of the press: The authoritarian, libertarian, social responsibility, and Soviet communist concepts of what the press should be and do.

The essential difference between libertarian and social responsibility theories in the press is that libertarians seek ‘freedom from’ something, such as the government, and social responsibility advocates seek ‘freedom for’ people.

Which among the following is NOT part of the Four Theories of Press? This theory of the press describes direct government control on mass media. Media is not allowed to print or broadcast anything which could undermine the established authority and any offense to the existing political values avoided.

Revolution

The difference between Authoritarian theory and the communist theory is that in authoritarian, there is private ownership of media but in soviet communist theory, the control lies in very small number of leaders in soviet communist theory. New technologies of mass media were controlled to control the mass.

Communism (from Latin communis, ‘common, universal’) is a philosophical, social, political, and economic ideology and movement whose ultimate goal is the establishment of a communist society, namely a socioeconomic order structured upon the ideas of common ownership of the means of production and the absence of social …

Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats. Authoritarians are necessary to control the media to protect and prevent the people from the national threats through any form communication (information or news).

Social responsibility theory allows free press without any censorship but at the same time the content of the press should be discussed in public panel and media should accept any obligation from public interference or professional self regulations or both. Here, the press ownership is private.