When a person has passion for what they are saying, they’re compelling. When they really believe in their topic and they have a burning desire to share their ideas, we want to hear them. A person with confidence is compelling. They stand up for what they believe in.

Three Characteristics of Good Arguments

• All its premises are true. The premise(s), the reasons for accepting the conclusion(s), must be true – or, at least, believable – in order for the argument to be cogent.
• It considers all relevant information.
• It is logically valid.

Compelling means attractive, or irresistible, or really, really convincing. You know your argument for backpacking across Europe is compelling when your parents not only let you go but also pay for all your expenses. A compelling argument compels you to agree with its logic –– it’s irresistible.

transitive verb. 1 : to drive or urge forcefully or irresistibly Hunger compelled him to eat. The general was compelled to surrender. 2 : to cause to do or occur by overwhelming pressure Public opinion compelled her to sign the bill.

A compelling story is specific and vivid. We want to visualise the events as they happen and feel the emotional ups and downs. We want to be absorbed! Detail comes from recounting moments rather than describing broad, sweeping narratives.

Writers of fiction use seven elements to tell their stories:

• Character. These are the beings who inhabit our stories.
• Plot. Plot is what happens in the story, the series of events.
• Setting. Setting is where your story takes place.
• Point-of-view.
• Style.
• Theme.
• Literary Devices.

8 Ways to Tell Your Most Compelling Brand Story

1. Know Yourself. Per Lisa Barone, CMO at creative agency Overit, step one for brands is figuring out who they are.
2. Have a Clear Vision.
3. Find Your Audience.
4. Narrow Your Expertise.
5. Find Your Narrative.
6. Keep It Simple.
7. Be Human.
8. Don’t Evangelize Without It.

Regardless of plot, twists, and approaches, good stories (even in business) have three essential elements:

• Characters: introduce the people involved.
• Conflict: the lesson is often illustrated in how the character transforms through challenge.
• Resolution: how did the character(s) change?

They are true masters at combining the five key elements that go into every great short story: character, setting, conflict, plot and theme.

You can use endlessly different story structures and styles, but each story or novel is going to boil down to three fundamental elements: character, setting, and plot. These are your story’s main course, but what’s a meal without side dishes?

exposition, conflict, and conclusion.

All conflict falls into two categories: internal and external. Internal conflict is when a character struggles with their own opposing desires or beliefs. It happens within them, and it drives their development as a character. External conflict sets a character against something or someone beyond their control.

Climax Examples

• A little girl has been looking for her lost dog.
• Kevin has worked very hard to try out for the soccer team at school.
• Mary’s parents have been discussing whether or not to move to another state.
• Lois has performed in the state gymnastics finals.
• The school’s football team is down by three points in the fourth quarter.

Under Freytag’s pyramid, the plot of a story consists of five parts:

• Exposition (originally called introduction)
• Rising action (rise)
• Climax.
• Falling action (return or fall)
• Catastrophe, denouement, resolution, or revelation.

The elements of setting – time, place, mood, social and cultural context – help to make a novel feel real and alive.

What is Plot? The plot is the sequence of events in the story from the beginning to the end (timeline). Usually the order of events is: exposition, rising action, climax, falling action, and resolution.

The point of view of a story is the perspective from which a story is told. Writers may choose to tell their story from one of three perspectives: First-person: chiefly using “I” or “we” Third-person: chiefly using “he,” “she,” or “it,” which can be limited—single character knowledge—or omniscient—all-knowing.

The Four Types of Point of View

• First person point of view. First person is when “I” am telling the story.
• Second person point of view.
• Third person point of view, limited.
• Third person point of view, omniscient.

Definition & Examples of Second-Person Point of View Second-person point of view is a form of writing that addresses the onlooker or reader directly. For instance, the text would read, “You went to school that morning.” Learn more about this uncommon type of storytelling and get examples of it.

A rare form of the first person is the first person omniscient, in which the narrator is a character in the story, but also knows the thoughts and feelings of all the other characters. Typically, however, the narrator restricts the events relayed in the narrative to those that could reasonably be known.

To summarize, the 4th person perspective is the collection of points-of-view in a group — the collective subjective. The 4th person is not about one specific story — it is about the relationship and overlaps between stories and how that creates a wholly new story and image.

In third-person point of view, the author is narrating a story about the characters, referring to them by name, or using the third-person pronouns “he,” “she,” and “they.” The other points of view in writing are first person and second person.

Noun. fourth person (uncountable) (grammar) A variety of the third person sometimes used for indefinite referents, such as one, as in one shouldn’t do that. (linguistics) grammatical person in some languages distinct from first, second, and third persons, semantically translated by one of them in English.

The second-person point of view belongs to the person (or people) being addressed. This is the “you” perspective. Once again, the biggest indicator of the second person is the use of second-person pronouns: you, your, yours, yourself, yourselves. You can wait in here and make yourself at home.